India: Out-Of-Home sector yet to see ‘good days’ (exchange4media)
Around this period, an year back, there was a wave of enthusiasm in the outdoor sector. A new government was coming to power and, with it, a promise of economic growth, which would further lead to increased ad spending by corporate. 12 months later, the outdoor advertising industry is still waiting for the optimism to translate into something tangible. […]
Tue, May 19, 2015 at 10:40 AM