MediaPost: Lifetime’s ‘Marilyn Monroe’ Campaign Targets NYC Subway Riders With New OOH Technology
On May 30 and 31, Lifetime is premiering "The Secret Life of Marilyn Monroe," a new miniseries based on the best-selling novel of the same name. Now, Lifetime is working with Horizon Media, Control Group and New Tradition to introduce a digital out-of-home initiative (OOH) that transforms the New York City MTA subway, the largest transit system in the U.S. […]
Tue, May 19, 2015 at 11:28 AM