Scott Halderman, of Pepsi Teas & Flavors presents a Digital Place Based Success Story at the 2015 Summit. […]
At the 2015 DPAA Video Everywhere Summit in New York City, over 700 ad tech, marketing and market research professionals gathered to explore the challenges and opportunities facing the advertising business. […]
At a time when consumers are inundated with advertising while driving, using their phones, on planes or at the movies -- or in other words, every waking hour -- how does a marketer cut through the clutter? One solution to overcome ad overload is to throw an ad at them where they least expect it. […]
On the 30th of November, Ocean is launching its first digital screen in Edinburgh, expanding premium opportunities in DOOH into its 9th UK city. […]
Currys PC World has launched its personalised hints campaign, which enables individuals to submit their Christmas gift wishes and have them displayed on outdoor sites across the country. The brand is inviting customers to complete an online entry form via its website. […]
The Google-backed Asus Chromebit is now on the marketplace in the U.S. and select countries, with the U.S. version priced at $85 for what’s billed as a computer on a stick. […]
Out-of-home advertising has seen huge growth in 2015, prompting a rise in spend in the channel, and its evolution is set to continue as the industry rolls out automated buying next year. Over the past few weeks, every out-of-home (OOH) advertising frame in the UK has been given a 10-digit code to automate trading of sites between media agencies and owners. […]
Out of home ratings can tell you what billboards have been seen. But they can’t tell you which ones actually resonated with passersby, an insight that would be incredibly useful for media people in creating responsive billboards. Just imagine being able to predict what would engage people and swapping creative in and out accordingly. […]
Let’s dive right into these jaw-dropping implementations: 1. Stopping Melanoma with Digital Signage This is a unique case of digital signage saving lives, and not just separating customers from their cash. […]
In addition to being famous for its per capita concentration of movie stars, Los Angeles has a distinction that it's far less eager to boast about. It's among the most dangerous cities in America if you happen to be a pedestrian crossing the street. A 2012 report by the National Highway Traffic Safety Administration ranked L.A. […]
Outdoor has always lacked data in comparison to online -- however, that could change slightly with cameras that can tell brands something about the audience in front of a screen and inform advertising decisions. One can imagine the audience in front of a LCD screen at a train station or tube concourse changes somewhat after rush hour is over and commuters are replaced by shoppers and daytrippers. […]
Two companies that are making their mark and taking advantage of rising popularity of outdoor billboards – many of which are becoming digital. oOh!Media Ltd (ASX: OML) and APN Outdoor Group Ltd (ASX: APO) are both active advertising groups in this space. oOh! […]
Paris – The subsidiary of the outdoor advertising company JCDecaux SA, JCDecaux Europe Holding SAS, has completed the acquisition of CEMUSA (Corporación Europea de Mobiliario Urbano SA), an outdoor advertising subsidiary of the Fomento de Construcciones y Contratas SA (FCC) group with operations in Spain, the United States, Brazil and Italy. […]
The National Retail Federation (NRF) is predicting a big holiday shopping season: The organization forecasts a 3.7% increase in November and December sales, which is more than one percent over the average for the past decade. […]
Y&R's CEO David Sable Keynote's at the DPAA Video Everywhere Summit. […]
