Adweek: Marketers will open the Internet of Things to Advertisers in Phase 2 of IoT
51 percent of marketing executives expect the Internet of Things (IoT) “to revolutionize marketing by 2020,” according to a study by the Economist Intelligence Unit. In Phase 1, marketers will seek to improve peoples’ lives by collecting data about product use and then introducing services that fulfill unmet needs. In Phase 2, marketers will attempt to open this system to advertisers. […]
Sun, Jan 17, 2016 at 7:50 PM