Editorial

Highlights of the DPAA’s LatamDOOH event and the POSSIBLE conference in Miami

As usual, DPAA was at the center of it all, connecting members to opportunities and business conversations. It all happened at the Fontainbleau hotel, site of the new POSSIBLE conference. The POSSIBLE Event explored the future of marketing with over 2,000 people in attendance and celebrity speakers such as LL Cool J., Elon Musk, A-Rod, Jon Bon Jovi, plus marquee brands and global agencies. […]

Editorial · Promoted content
Thu, Apr 27, 2023 at 5:12 PM

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Solomon Partners’ perspective on trends in digital signage, OOH advertising and global ad spend: Media Monthly Report

The following excerpts are quoted from Solomon Partners' Media Monthly Report, January 2023.  SOLOMON’S PERSPECTIVE: TRENDS SHAPING THE DIGITAL SIGNAGE INDUSTRY In the past decade, digital signage has  sprung to the forefront of the advertising industry for its  ability to dynamize content creation and exhibition, improve  customer experience, and boost sales and retention with  customers. […]

Editorial
Thu, Jan 12, 2023 at 6:32 PM

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DOOH campaigns can now be activated anywhere in the world, from anywhere, at any time

The unrivalled creativity of digital out-of-home advertising (DOOH) and its ability to grab consumers' attention has seen the channel become an important part of the advertising toolkit. […]

Editorial
Wed, Nov 9, 2022 at 1:21 PM

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Exclusive code to get 20% off a DSE 2022 conference pass from Digital Signage Pulse

This will bring you 20% off any conference pass, or a free Expo hall pass. Use this code at registration: DSP20. Register here: DSE 2022 registration. […]

Editorial
Wed, Sep 28, 2022 at 5:02 PM

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DPAA member profile: DOOH ad management platform DoohClick

A DPAA-sponsored promotional feature. What does DoohClick do? We are an ad management platform for media owners who operate digital and classic/analogue out-of-home inventory. […]

Editorial
Sun, Aug 7, 2022 at 12:01 AM

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AdTECH: OOH – Toronto Conference May 24, 2022

On May 24 the Ministry of New Media is repeating their highly successful AdTECH: OOH - Toronto Conference, which was just held last year towards the end of the lockdown in October 2021. Even at that time, with masks and social distancing still required, the event saw over 100 attendees. […]

Editorial
Sun, May 8, 2022 at 5:04 PM

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AA/WARC: Pandemic recovery boosts UK ad spend to record level of £32bn in 2021; OOH up 28.9%

Growth of £8bn above original forecasts powered by boom in online sector but also increasing cost of advertising. […]

Editorial
Wed, Apr 27, 2022 at 8:17 PM

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Third-party verification in DOOH is a need rather than a preference today

Third-party verification, a.k.a "proof of delivery" or "proof of play," has arrived in OOH. Here’s a breakdown of the latest developments in this market. In Australia’s highly developed OOH sector, third-party verification has come up fast over the last 5 years. […]

Editorial
Sun, Apr 3, 2022 at 7:22 PM

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DOOH plays its part in fighting the Russian invasion in Ukraine

A tiny, strategically located Ukrainian island in the Black Sea became famous after 13 Ukrainian border guards refused to surrender to Russian navy. Their response to a warning from an approaching Russian vessel to lay down their weapons or face bombing was, "Russian warship, go f*** yourself." That was the first day of the invasion, February 24, 2022. […]

Editorial
Mon, Feb 28, 2022 at 6:22 PM

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New privacy-focused restrictions on online ad targeting open opportunities for DOOH advertising businesses

Facebook Removes Detailed Targeting Options On January 19, 2022, Facebook announced that they are removing some detailed targeting options. […]

Editorial
Wed, Feb 16, 2022 at 7:32 PM

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AR Wayfinding as a vital extension of digital signage in the post-pandemic world

Augmented reality is far from a new concept. Once a futuristic vision, a decade of innovation in AR has brought a wake of improvements to supporting technologies including content management, machine learning and AI, digital twins, and voice control – giving AR solutions a well-deserved boost into day-to-day technologies. Navigating the Modern Twists with AR Wayfinding. […]

Editorial
Mon, Feb 7, 2022 at 9:52 PM

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Barry Frey previews DPAA’s first in-person event since the start of the pandemic, and shares industry insights

Interview with Barry Frey, President & CEO of DPAA. DPAA runs the Video Everywhere Summit taking place on October 12 in person, and then a global broadcast on October 14 and 15. What is the topic of this year’s Video Everywhere Summit? […]

Editorial
Sun, Sep 19, 2021 at 10:14 AM

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Wildstone Acquires Space Outdoor and Appoints Development Director

WILDSTONE Capital, Europe’s leading owner of outdoor media infrastructure have acquired Space Outdoor and appointed its Managing Director, Andrew Foster as Development Director.  [caption id="attachment_1512167" align="alignnone" width="320"] Andrew Foster[/caption] Hammersmith-headquartered Wildstone have made the acquisition as part of their ongoing expansion of the business which has grown tenfold over the past eighteen months. […]

Editorial
Thu, Jun 24, 2021 at 8:00 AM

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AdTECH: OOH – Toronto Conference will take place in person on October 6, 2021

The Ministry of New Media in collaboration with COMMB will be holding a half-day, in-person AdTECH: OOH - Toronto Conference on Wednesday October 6, 2021. […]

Editorial
Fri, Jun 18, 2021 at 1:52 PM

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VIOOH – JCDecaux’s answer to programmatic DOOH advertising

JCDecaux, the company that calls itself “the number one outdoor advertising company worldwide,” made a splash in 2018, when it launched a programmatic digital out-of-home trading platform, VIOOH. I recently interviewed Jean-Christophe Conti, CEO at VIOOH, to find out more about the company, its place in the programmatic DOOH market, and its plans.   N.U: What is VIOOH? […]

Editorial
Wed, Jun 9, 2021 at 4:00 PM

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