Growth of £8bn above original forecasts powered by boom in online sector but also increasing cost of advertising. […]
Third-party verification, a.k.a "proof of delivery" or "proof of play," has arrived in OOH. Here’s a breakdown of the latest developments in this market. In Australia’s highly developed OOH sector, third-party verification has come up fast over the last 5 years. […]
A tiny, strategically located Ukrainian island in the Black Sea became famous after 13 Ukrainian border guards refused to surrender to Russian navy. Their response to a warning from an approaching Russian vessel to lay down their weapons or face bombing was, "Russian warship, go f*** yourself." That was the first day of the invasion, February 24, 2022. […]
Facebook Removes Detailed Targeting Options On January 19, 2022, Facebook announced that they are removing some detailed targeting options. […]
Augmented reality is far from a new concept. Once a futuristic vision, a decade of innovation in AR has brought a wake of improvements to supporting technologies including content management, machine learning and AI, digital twins, and voice control – giving AR solutions a well-deserved boost into day-to-day technologies. Navigating the Modern Twists with AR Wayfinding. […]
Interview with Barry Frey, President & CEO of DPAA. DPAA runs the Video Everywhere Summit taking place on October 12 in person, and then a global broadcast on October 14 and 15. What is the topic of this year’s Video Everywhere Summit? […]
WILDSTONE Capital, Europe’s leading owner of outdoor media infrastructure have acquired Space Outdoor and appointed its Managing Director, Andrew Foster as Development Director. [caption id="attachment_1512167" align="alignnone" width="320"] Andrew Foster[/caption] Hammersmith-headquartered Wildstone have made the acquisition as part of their ongoing expansion of the business which has grown tenfold over the past eighteen months. […]
The Ministry of New Media in collaboration with COMMB will be holding a half-day, in-person AdTECH: OOH - Toronto Conference on Wednesday October 6, 2021. […]
JCDecaux, the company that calls itself “the number one outdoor advertising company worldwide,” made a splash in 2018, when it launched a programmatic digital out-of-home trading platform, VIOOH. I recently interviewed Jean-Christophe Conti, CEO at VIOOH, to find out more about the company, its place in the programmatic DOOH market, and its plans. N.U: What is VIOOH? […]
The agreement between Pikasso and Pladway will give Italian brands access to high quality DOOH inventory in countries where demand is already developed for Italian consumer products in such categories as Fashion, Textiles, Furniture, Home Electronics and Automotive. […]
We recently caught up with Chief Revenue Officer of UniLED Arran Javed. How long has UniLED been around and what do you do? We originally started in 2010 as a consultancy service, advising clients on digital signage technology. […]
The Canadian arm of Rouge Media Group has been acquired by Rogers Sports & Media. Rouge Media Group launched in 2003 and has grown into a large digital out-of-home network within Canada and the US. Rouge Media operates static and digital signage in university and college campuses, resto-bars and salons. […]
The annual OAAA/Geopath Out of Home Media Conference will be held virtually on the afternoons of April 13-15, 2021. This summit will bring senior agency and brand executives to the stage, along with leading industry analysts to discuss the changing marketplace and the implications it has for media professionals and consumers. […]
WARC has released the Global Advertising Trends report: The State of the Industry 2020/21 a review of global advertising investment, media consumption and CPM inflation following our latest research from 100 markets worldwide. Key findings include: From the out-of-home industry perspective: OOH ad spend to fall by 27.3%, or $11.3bn, but it will be growing fast in 2021 (see details below). […]
Guillermo De Lella, the boss at Latin American OOH Association and a friend, has made this DOOH poster available free of charge to all those who want to pay tribute to legendary, one and only Diego Maradona. Download the professional files from Google Drive here. He was not the oldest one, but the first of the four gods of football to go. […]
