Editorial

Solomon Partners’ media trends analysis: AI will be used for ad creation, DOOH gets ad dollars from print

2023 Media Trends The landscape of the media industry has seen shifts in content, platforms and structure. With content spread across platforms, consumer wallets under pressure and premium subscription prices rising, consumers are opting for lower-priced Ad-supported Video on Demand streaming services. […]

Editorial
Wed, Dec 27, 2023 at 4:48 PM

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Measurement terminology, AI and in-store networks will be main topics for OOH industry in 2024, says Geopath’s Dylan Mabin

Alignment on standardized OOH measurement terminology.  A renewed emphasis in 2023 on establishing unambiguous measurement terms and standards for OOH media measurement, and greater recognition of its importance, will pay dividends in the year to come. […]

Editorial
Thu, Dec 21, 2023 at 10:40 PM

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Your free daily snapshot of the DOOH/digital signage market

Digital Signage Pulse is the global digital out-of-home industry's news monitor. And with our newsletter, you can get all important DOOH news headlines in your inbox, daily, absolutely free. You can subscribe here. […]

Editorial · Promoted content
Tue, Dec 5, 2023 at 12:08 AM

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How to protect your digital signage in the age of cyber threats

From interactive displays in shopping malls to informative screens in corporate offices, digital signage is everywhere. However, with this technological advancement comes an ominous shadow—cyber threats that can compromise the integrity of digital signage and the data it displays. The Digital Signage Revolution. […]

Editorial · Promoted content
Tue, Nov 28, 2023 at 12:10 AM

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Use this code to get 20% off Conference pass at DSE 2023 taking place December 2-5 in Las Vegas

Use the code DSPulse to get 20% off Conference pass or a free Expo pass at DSE 2023 in Las Vegas. Click to register here Conference Pass: Recommended for: Leaders that want access to "the works," including VIP activities with top attendees Advance $1,099 Until Nov 17 Access DSE/LDI expo hall, conference and more. Late $1,399 Access DSE/LDI expo hall, conference and more. […]

Editorial · Promoted content
Fri, Nov 24, 2023 at 12:10 AM

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This DOOH market research tool is more precise than any general search engine

If you have to research any topic in DOOH/digital signage industry, save a ton of time and effort by using this tool. Simply type in any industry-related keywords in the search field and get the most relevant, clean results, free of fake reports, clickbait and embellished vendor-pushed PR content. […]

Editorial
Wed, Nov 15, 2023 at 12:10 AM

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How digital signage software helps integrate various AV systems in your organisation

In the ever-evolving landscape of Audio-Visual (AV) technology, the marriage of digital signage software and AV systems is creating waves of innovation. The integration of cutting-edge digital signage software is transforming the way professionals in the AV community manage and deliver content, opening new possibilities for immersive and dynamic experiences. […]

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Tue, Nov 14, 2023 at 12:10 AM

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How impression multipliers improve OOH campaign effectiveness

From static roadside billboards to digital billboards and DOOH screens in urban landscapes, OOH advertising adapts to engage busy individuals. Its role in building brand awareness and fostering offline engagement remains significant, even in the digital age. OOH campaigns, by connecting with consumers in their physical surroundings, leave lasting impressions that resonate long after exposure. […]

Editorial · Promoted content
Fri, Nov 3, 2023 at 12:11 AM

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OBIE Awards by OAAA are open for entries

OBIE Awards Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry. […]

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Fri, Nov 3, 2023 at 12:10 AM

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Highlights of the DPAA’s LatamDOOH event and the POSSIBLE conference in Miami

As usual, DPAA was at the center of it all, connecting members to opportunities and business conversations. It all happened at the Fontainbleau hotel, site of the new POSSIBLE conference. The POSSIBLE Event explored the future of marketing with over 2,000 people in attendance and celebrity speakers such as LL Cool J., Elon Musk, A-Rod, Jon Bon Jovi, plus marquee brands and global agencies. […]

Editorial · Promoted content
Thu, Apr 27, 2023 at 5:12 PM

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Solomon Partners’ perspective on trends in digital signage, OOH advertising and global ad spend: Media Monthly Report

The following excerpts are quoted from Solomon Partners' Media Monthly Report, January 2023.  SOLOMON’S PERSPECTIVE: TRENDS SHAPING THE DIGITAL SIGNAGE INDUSTRY In the past decade, digital signage has  sprung to the forefront of the advertising industry for its  ability to dynamize content creation and exhibition, improve  customer experience, and boost sales and retention with  customers. […]

Editorial
Thu, Jan 12, 2023 at 6:32 PM

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DOOH campaigns can now be activated anywhere in the world, from anywhere, at any time

The unrivalled creativity of digital out-of-home advertising (DOOH) and its ability to grab consumers' attention has seen the channel become an important part of the advertising toolkit. […]

Editorial
Wed, Nov 9, 2022 at 1:21 PM

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Exclusive code to get 20% off a DSE 2022 conference pass from Digital Signage Pulse

This will bring you 20% off any conference pass, or a free Expo hall pass. Use this code at registration: DSP20. Register here: DSE 2022 registration. […]

Editorial
Wed, Sep 28, 2022 at 5:02 PM

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DPAA member profile: DOOH ad management platform DoohClick

A DPAA-sponsored promotional feature. What does DoohClick do? We are an ad management platform for media owners who operate digital and classic/analogue out-of-home inventory. […]

Editorial
Sun, Aug 7, 2022 at 12:01 AM

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AdTECH: OOH – Toronto Conference May 24, 2022

On May 24 the Ministry of New Media is repeating their highly successful AdTECH: OOH - Toronto Conference, which was just held last year towards the end of the lockdown in October 2021. Even at that time, with masks and social distancing still required, the event saw over 100 attendees. […]

Editorial
Sun, May 8, 2022 at 5:04 PM

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