By Tom Goodwin. An industry is being forced to spend money closer and closer to the point of sale, not because it's best to spend it there, but because it's easier to show clear attribution. The obsession these days in Advertising and Marketing is "closing the loop. […]
Tom Goodwin. I love advertising, and I love the ad industry, but if I think long and hard, no industry has done a worse job of innovating around new technology than it has. Which is a bit odd considering it's supposed to be smart, creative and ambitious. […]
OOHMAA, in collaboration with representatives from the media agency market (Out of Home Buyers Committee) and a Steering Committee, made up of subject matter experts from OOHMAA members, has developed a Verification Standard that will provide transparency of Digital Out of Home (DOOH) campaign delivery and contribute to a strategic pillar for the sector, making the DOOH channel easier to understand and transact. […]
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We sat down with Dr. Stephanie Gutnik to get her views on the current state of DOOH advertising. Stephanie is probably the first and so far, the only marketing practitioner and academic on earth who successfully defended her doctoral thesis in connected TV and out-of-home advertising. […]
We monitor all DOOH/digital signage media and also all advertising and mainstream media publications when they write about OOH, DOOH or digital signage. The articles below stand out, in our opinion, because of the quality of reporting and analysis. Axios analyst says the OOH sector is ripe for consolidation as investors are swirling around. […]
2023 Media Trends The landscape of the media industry has seen shifts in content, platforms and structure. With content spread across platforms, consumer wallets under pressure and premium subscription prices rising, consumers are opting for lower-priced Ad-supported Video on Demand streaming services. […]
Alignment on standardized OOH measurement terminology. A renewed emphasis in 2023 on establishing unambiguous measurement terms and standards for OOH media measurement, and greater recognition of its importance, will pay dividends in the year to come. […]
Digital Signage Pulse is the global digital out-of-home industry's news monitor. And with our newsletter, you can get all important DOOH news headlines in your inbox, daily, absolutely free. You can subscribe here. […]
From interactive displays in shopping malls to informative screens in corporate offices, digital signage is everywhere. However, with this technological advancement comes an ominous shadow—cyber threats that can compromise the integrity of digital signage and the data it displays. The Digital Signage Revolution. […]
Use the code DSPulse to get 20% off Conference pass or a free Expo pass at DSE 2023 in Las Vegas. Click to register here Conference Pass: Recommended for: Leaders that want access to "the works," including VIP activities with top attendees Advance $1,099 Until Nov 17 Access DSE/LDI expo hall, conference and more. Late $1,399 Access DSE/LDI expo hall, conference and more. […]
If you have to research any topic in DOOH/digital signage industry, save a ton of time and effort by using this tool. Simply type in any industry-related keywords in the search field and get the most relevant, clean results, free of fake reports, clickbait and embellished vendor-pushed PR content. […]
In the ever-evolving landscape of Audio-Visual (AV) technology, the marriage of digital signage software and AV systems is creating waves of innovation. The integration of cutting-edge digital signage software is transforming the way professionals in the AV community manage and deliver content, opening new possibilities for immersive and dynamic experiences. […]
From static roadside billboards to digital billboards and DOOH screens in urban landscapes, OOH advertising adapts to engage busy individuals. Its role in building brand awareness and fostering offline engagement remains significant, even in the digital age. OOH campaigns, by connecting with consumers in their physical surroundings, leave lasting impressions that resonate long after exposure. […]
OBIE Awards Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry. […]
