The OOH campaign will run in four markets, New York, Chicago, Houston and Los Angeles, which were chosen because they are strongholds for Reddit. Digital ads will also appear nationally on the platform itself. “The creative really leans in on our brilliantly absurd tone,” explained Roxy Young, VP of marketing at Reddit. […]
Cathy O’Connor appointed as Managing Director & CEO for oOh!media. Helen Kim is starting as VP, Client Services at Talon Outdoor. […]
STOCKHOLM—SNA Displays has hired two Sweden-based digital signage veterans, marking a continued expansion into Europe. As one of the top-tier global LED display manufacturers, the company has provided digital display products and services throughout the world, primarily in U.S., European, and Asian markets. […]
BrightSign has started marketing a new purple box, among many little purple media boxes, that plays out high quality audio but only costs $135. […]
Environmental activist groups from the ‘Brandalism’ network have installed over 100 parody car advert posters on billboards and bus stops in England and Wales. The guerilla artworks featuring brands such as Range Rover, Ford, Volkswagen, BMW, Citroen, Lamborghini and Vauxhall were installed without permission in Bristol, Birmingham, Cardiff, Leeds, London and Exeter. […]
Digital signage growth will be driven by an increased need for on-premise and out-of-home (OOH) communications, especially for security and new health protocols. The functionalities of digital signage merge with those of surveillance and security. This is applicable to both employee-facing and customer-facing situations. […]
The Four A’s interviewed Ian Dallimore, Lamar’s VP of Digital Growth. […]
The dividend equates to a 2.96% yield on the stock down from the 4-6% dividend yield Lamar was paying prior to Covid. Lamar cut the dividend during Covid to conserve cash. Lamar’s dividend is running at 50% of pre-Covid levels but at least it’s paying one. […]
I’ve seen digital signage software and related technologies used in novel, unpredicted ways, but never really saw a use for it in boosting transport driver safety. […]
Agencies can now expand their OOH strategy through the power of Lyft’s and Adkom’s real-time platforms across NYC’s live digital car-top fleet New York, NY (September 2, 2020) – Adkom, North America’s largest aggregate network of independent out-of-home inventory, is now the exclusive representative of Lyft’s digital taxi-top advertising network to national and specialist agencies. […]
NEC Display Solutions has launched its latest MediaPlayer for digital signage that comes pre-installed on NEC’s Raspberry Pi Compute Module at no additional cost. According to NEC, the set up is easy and ready go to out of the box so users can customize digital display boards for retail, digital menus, leisure and corporate communications. […]
JCDecaux Grace Lake Partners is expanding its innovative Lagos Traffic System (LATIS) with the addition of three new strategic routes across the State in October, 2020. The announcement of the company’s new investments comes as other companies scale down on operations and investments due to the COVID-19 pandemic. Over 200 jobs have been created by JCDecaux Grace Lake in the State. […]
Placement of campaign and other advertising signage on any highway rights of way is not allowed under state law. All state, county, city and township roads and highways fall under the same state law. As political campaigns increase their efforts toward the Nov. […]
Paul Wright, Sr. Analyst. Land lease costs are critical to keeping your expenses in check. […]
New Zealand’s LUMO has come up with a number of unique flourishes that enhance the presentation and value of its inventory. All displays, for instance, are captured in drone footage, rather than the standard of static photography. It’s more dynamic, and it’s also more informative to potential buyers looking to assess a screen and location. […]
