Sony Electronics has started marketing a new kind of 3D-like screen it calls a Spatial Reality Display (or SR Display). I would love to explain it well, but it is, frankly, way the hell over my giant, hair-barren head. […]
The managed services firm Velocity has gone into one of the vertical markets it serves by acquiring the small, grocery-focused Digital OOH ad network Impax Media. A Montreal company that bubbled up about five years ago, Impax does in-store advertising to shoppers at the checkout aisles at 49 grocery stores in the New York City area. […]
Anthony (A.J.) Cioffi, Geopath. Whether you are an agency, operator, or advertiser, Geopath’s database of audited inventory can help you identify the best units for reaching these customers. […]
Out-of-home (OOH) advertising is taking on a new lease of life in the wake of Covid-19 lockdowns, with 45% of American adults saying they are noticing the format more than before the pandemic began. Heightened awareness is particularly pronounced among those ages 18-54, according to the Out of Home Advertising Association of America (OAAA). ‘A new resonance’ for OOH in the US? […]
Nielsen has integrated with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. […]
The transparent film, NanoShield, that adheres to surfaces and self-disinfects in less than 15 minutes. NanoShield uses copper nanotechnology to reduce viruses and bacteria by more than 99.99% on digital signage, surfaces and kiosk touchscreens in places such as schools, universities, healthcare facilities, airports, retail spaces, entertainment venues and more, according to a press release. […]
The data includes the increase in traffic – returning to 89% of normal levels, and the increase in visits to shopping centres – up to 93% of normal levels. The campaign also includes statistics which show that in New South Wales people are out and about at 85% of normal levels, while people in South Australia are at 90%, Western Australia at 95%, and Queensland is almost back to normal at 98%. […]
By Marissa Bernstein. We recently (virtually) sat down with Debbie Drutz, President of NOVUS Canada, to hear her thoughts on the state of the OOH industry and better understand how programmatic buying fits into her organization and clients’ businesses. […]
Unfortunately the courts don’t generally rule in the industry’s favor. The legal argument is that a permit is in essence a right to be seen. Typically, courts don’t like this argument as it is granting the out of home company a view easement without compensating the city that owns the property on which the trees sit. […]
Two-Thirds Still Plan to Travel for the Holidays & Nearly Half Expect to Journey the Same Distance or Further Than Last Year While Holiday Shopping Preferences Have Altered, New Brands Have Opportunity to Get in the Mix. This heightened awareness and receptivity are particularly prevalent among those ages 18 – 54. […]
If something has gone awfully wrong in your life and you’re missing my face and unceasingly sunny disposition, there are some online streaming events coming up that will sort that out. AVIXA DS Power Hour The next event in a running series of AVIXA digital signage Power Hours is Oct. […]
The mounting hardware and specialty display firm Peerless-AV has added Absen to a long list of direct view LED companies it supports with what it calls its Seamless Connect series. The Chicago-area company’s dedicated Connect Series dvLED Mounting System now has versions specifically for Absen’s Acclaim Plus and Pro Series Direct View LED Displays. […]
The Taiwanese PC maker Shuttle has started marketing what I THINK is the first digital signage display product for the company – one of those stretch LCDs with a smart System on Chip processor inside. […]
By Leah McCann. After an introductory event welcome (and a fun intro video) from DPAA President and CEO Barry Frey, the day’s sessions commenced. Raja Rajamannar — CMO and president, healthcare, at Mastercard (and owner of two dogs, we learned) — kicked things off with a lively discussion on how to make meaningful connections with today’s consumer. […]
The growth of programmatic out-of-home advertising is being stunted by an absence of a consistent and robust measurement system and ignorance among advertisers and agencies, according to a stinging report from Viooh. […]
