Global DOOH data exchange Adsquare to use Nielsen OOH audience data in the U.K., Germany, France, Italy and Spain
Nielsen has integrated with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. […]
Thu, Oct 15, 2020 at 10:51 PM