The Drum: OOH takes on ‘new resonance’ amid pandemic, says OAAA
Out-of-home (OOH) advertising is taking on a new lease of life in the wake of Covid-19 lockdowns, with 45% of American adults saying they are noticing the format more than before the pandemic began. Heightened awareness is particularly pronounced among those ages 18-54, according to the Out of Home Advertising Association of America (OAAA). ‘A new resonance’ for OOH in the US? […]
Thu, Oct 15, 2020 at 11:02 PM