The beauty brand MAC has launched a new digitally-driven brick and mortar concept store in the gentrifying Long Island City neighborhood of Queens, New York. The store uses plenty of digital display, including a stacked set of skinny bezel LCDs and what looks like an LED halo over part of the open floor plan. […]
Promoted content. Gavin Wilson, the chief revenue officer at VIOOH, a planning and trading platform for the programmatic buying and selling of out-of-home advertising, as well as Nico Saraiva, the senior vice-president of strategic partnerships at S4M, to discuss their recent partnership. […]
The contract gives CVO exclusive access to spaces in 184 Metro network stations, including fence and wall mounted, decal and freestanding, on station platforms, concourses and station precinct signs. MTM operates 226 six-carriage trains across 998 kilometres of track, transporting 450,000 customers each day. CVO will install more than 800 bespoke assets across the city. […]
When COVID-19 really hit outside of China and it was clear this was going to get bad globally, and the first wave of health safety messaging seemed to be more about touching things than breathing contagions in, it was reasonable to think AV solutions that used touch were going to take a big hit. […]
Eric Sinoway, SVP Strategic Alliances, Mood Media. Things like digital signage, digital menu boards and TV programming, combined with the music and branded messaging that plays overhead or on-hold, the unique scent that consumers may come to recognize when entering a business; and managing how customers can interact and influence in-store elements. […]
Right now, there are several platforms out there offering different opportunities in programmatic DOOH – do publishers need to integrate with all of them? If a business is getting in on programmatic, it’s probably because they want to realize its benefits for their business. They don’t want to miss out on potential opportunities. […]
Chicago-based in-store digital start-up Cooler Screens has closed a $80 million Series C funding round intended to expand the footprint of its product, which to their ever-lasting credit actually aligns with its name. The company does LCD displays in cooler doors in chain grocery and drug stores. […]
The Out of Home Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, has appointed Christina Radigan as Chief Marketing Officer, reporting to OAAA President and CEO Anna Bager. […]
It seems like DOOH audience measurement has been "revolutionized" at least 20+ times in the past 10 years or so... Most condenders giving an almost identical pitch... [Ed.] LENS OUTDOOR says its "unique use of data and technology offers real-time insight, accuracy and transparency, unlike any currently available in the OOH sector anywhere in the world. […]
Giesken Outdoor Advertising has aqcuired a premier digital billboard located on Interstate 75 in Sidney, Ohio as well as a TriVision unit. The first billboard is currently the only digital type of billboard on I-75 between Dayton and Toledo for 140 miles!! […]
There is a proper architectural term for this shape but I dunno what that term may be, so I will just describe this as a spreading column clad in LED, at a shopping mall in Singapore. The installation gas a round base and then fans out in six, by the looks of it, wings. The project was put in by a local firm, Electronics & Engineering PTE. […]
Beijing InfoComm China 2020 successfully concluded the three-day physical event. 30,866 visitors attended the show. Precautionary measures such as mandatory mask-wearing and safe-distancing measures were put in place to help safeguard the well-being of participants. […]
Colum Harmon, marketing director, PML Group. “Always move fast, you never know who’s catching up” – Terry Pratchett, Going Postal Hasn’t time flown? More than two hundred days since the metaphoric rug was pulled from under us. […]
Average daily miles travelled is 91% of travel occurring the first week of March prior to covid 19 restrictions. The week of 9/21 was down slightly versus the prior week in nearly all states. […]
Boston Omaha's largest business is billboard advertising, and its Link Media Outdoor subsidiary contributed nearly 70% of the company's revenue last year. It also owns a surety insurance business, as well as a provider of rural broadband internet services. It has minority investments in a commercial real estate brokerage, asset management business, and a homebuilder. […]
