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Report provides guidelines on how to design the most effective retail digital signage network (Samsung Insights)

The International Signage Association (ISA) partnered with the Signage Foundation (SFI) to release Retail Signage: Practices to Increase Return on Investment. The report explores connections between high-level design and business success. The SFI gathered insights from industry experts, including executives, consultants, designers and fabricators. […]

insights.samsung.com
Mon, Sep 28, 2020 at 4:48 PM

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India’s OOH execs want a unified measurement system as advertisers are reluctant to buy out-of-home (Exchange4Media)

... brands are opting out of investing in the OOH medium due to the lack of measurement data. All major mediums have a unified measurement system in place. […]

exchange4media.com
Mon, Sep 28, 2020 at 4:41 PM

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Belgium Hospital Digital Signage Network Features 500+ Screens: Here’s How They’re Securely Connected (My Tech Decisions)

Spread over three campuses; Sint-Jan and Sint-Franciscus Xaverius in Bruges, and the Henri Serruys, located along the North Sea coastline in nearby Ostend, the hospital has a history spanning eight centuries, and offers everything from basic care to more highly specialized treatment, seeing more than 300,000 people each year. […]

mytechdecisions.com
Mon, Sep 28, 2020 at 4:22 PM

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Parent of Link Outdoor Boston Omaha to do an IPO that would facilitate future acquisitions and investments (Business Insider)

The new entity will be a wholly owned subsidiary of Boston Omaha. Boston Omaha intends to use its existing capital for the three traditional business lines Boston Omaha currently operates in outdoor advertising, surety insurance and fiber-to-the-home broadband services as well as other future potential acquisitions and investments. […]

billboardinsider.com
Mon, Sep 28, 2020 at 4:08 PM

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How new digital signage tech can help make shopping safe (Samsung Insights)

Customer experience has long been an important focus for retailers, but the way that experience is measured has changed amid COVID-19. On-premise digital tools previously seen as enhancements have become mission-critical. Suddenly, retailers have customers who are as concerned about health safety inside the store as they are about product selection and price. […]

insights.samsung.com
Mon, Sep 28, 2020 at 12:10 AM

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Ireland’s OOH market update from PML Group (AdWorld)

This week we cover the latest mobility data, showing Limerick’s on par with 2019, and the usual mix of news from the leisure and retail sectors with city centre footfall figures suggesting a steady recovery. Mobility. BusConnects will see services increase by 23%. […]

adworld.ie
Sun, Sep 27, 2020 at 5:55 PM

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16:9: Spectrio Acquires Rival Digital Signage Solutions Provider Industry Weapon

Tampa-based solutions provider Spectrio has acquired Industry Weapon, a digital signage solutions firm based in Pittsburgh. “Industry Weapon has been a leader in the digital signage space throughout its history, and we are excited to blend their industry experience and strategic communications background with Spectrio’s,” says Dax Brady-Sheehan, Spectrio’s CEO, in PR. […]

sixteen-nine.net
Sun, Sep 27, 2020 at 5:52 PM

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How Gary Vaynerchuk and Whiskeys, Diageo used OOH advertising to boost their businesses (Billboard Insider)

OAAA President and CEO Anna Bager interviewed Vayner Media CEO Gary Vaynerchuk and Sophie Kelly, SVP – Wiskeys, Diageo North America. Some snippets. Gary Vaynerchuck on using out of home to build his fathers wine business. […]

billboardinsider.com
Sun, Sep 27, 2020 at 2:31 AM

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Daktronics explains its new LED video wall technology

Indoor video walls are an accelerating trend in digital signage. The Daktronics line of Narrow Pixel Pitch (NPP), or fine pixel pitch, LED video walls can open exciting new doors for you in Out of Home advertising. […]

blog.daktronics.com
Sun, Sep 27, 2020 at 2:25 AM

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Recent OOH personnel changes (OOHToday)

Intersection, Link, Mesmerize, Talon, Ubimo, Overall Murals, Adkom, Unibail-Rodamco-Westfield. […]

oohtoday.com
Fri, Sep 25, 2020 at 12:10 AM

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DOOH advertising and measurement platform Moving Walls expands into German market (Marketing Asia)

Moving Walls' patented location-based media measurement platform is used to power planning and buying tools called ‘Moving Audiences’ that help advertisers optimise their media spends on outdoor advertising. The platform reduces the time taken dealing with multiple media owners, collating rates and site information, and building media plans manually. […]

marketinginasia.com
Fri, Sep 25, 2020 at 12:08 AM

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Chicago Sun Times: Chicago Mayor is accused of “hijacking” the city’s access to electronic billboards for public service announcements

Some aldermen criticized the mayor, saying the billboards are for public service announcement and safety alerts. “It’s a political statement,” said Ald. Anthony Napolitano (41st). […]

chicago.suntimes.com
Fri, Sep 25, 2020 at 12:08 AM

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Billboard Insider’s 2020 out-of-home investor list

Billboard Insider has compiled a list of 31 firms which have invested in out of home in the past or are looking at out of home now. Professional investors like the industry’s barriers to entry, low technology risk and digital billboard upside. Company or Fund Comment: Acon Investor in Magic Outdoor which was merged with Fairway Outdoor in 2004. […]

billboardinsider.com
Thu, Sep 24, 2020 at 8:12 PM

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16:9: BOE Buys Related Pair Of LCD Rivals; Now Has 25% Global Market Share For Flat Panels

Chinese display giant BOE Technology Group just got bigger, with the announcement yesterday that it will acquire roughly 81% of the stock shares of Nanjing CEC Panda Display and 51% of a sister company, Chengdu CEC Panda Display. […]

sixteen-nine.net
Thu, Sep 24, 2020 at 8:11 PM

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16:9: SigmaSense Closes $22M Series A Funding Round For Its Hyper-Sensitive Touchscreen Tech

The Austin, TX-based touch technology firm SigmaSense has completed and announced a $22 million Series A funding round, saying the capital infusion will help make the company a major player in the field. […]

sixteen-nine.net
Thu, Sep 24, 2020 at 8:31 AM

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