New Zealand-based startup says it will “revolutionise OOH audience measurement” (Scoop NZ)
It seems like DOOH audience measurement has been "revolutionized" at least 20+ times in the past 10 years or so... Most condenders giving an almost identical pitch... [Ed.] LENS OUTDOOR says its "unique use of data and technology offers real-time insight, accuracy and transparency, unlike any currently available in the OOH sector anywhere in the world. […]
Mon, Oct 5, 2020 at 7:03 PM