Raw Feed & Search

At last! Programmatic DOOH advertising for dummies – with infographic (Media Online)

By Alasdair Muller, Guerrilla IMC. Programmatic advertising refers to the sale and purchase of advertising space in real time, through software used to automate the buying, placement and optimisation of media inventory. Put very simply: programmatic media buying uses computer algorithms and various data sources to serve the right advertising to the right audience at the right time. […]

themediaonline.co.za
Mon, Nov 2, 2020 at 3:40 PM

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16:9: Android 11 Now Working On Raspberry Pi 4s

If Raspberry Pi mini-PCs are part of your digital signage hardware mix – as a vendor, integrator or end-users – you may be intrigued by news that there is now support for the latest version of  Android on the low-cost devices. […]

sixteen-nine.net
Mon, Nov 2, 2020 at 8:37 AM

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16:9: PORTL Closes $3M Raise, First COO; Reports 100 Hologram-ish Units Sold

The LA startup that uses a highly optimized transparent LCD displays and enclosures to create life-sized, hologram-ish visual effects has completed a new $3 million fundraising round that will be used, in part, to devlop a small desktop version for content creators. […]

sixteen-nine.net
Mon, Nov 2, 2020 at 8:15 AM

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Separating collections from sales will help minimize your OOH payment delinquency (Billboard Insider)

Tracey Hess, the Sales Administrator at New South Outdoor. We don’t put collections on the sales people. I thing that makes for awkward relationships for them. […]

billboardinsider.com
Mon, Nov 2, 2020 at 12:10 AM

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JCDecaux is exclusive digital outdoor billboards supplier for Emirates Team New Zealand sailing crew

JCDecaux is backing Emirates Team New Zealand all the way as the Kiwi crew looks to defend its title in the highly anticipated 36th America’s Cup Presented by Prada to be held in Auckland. […]

scoop.co.nz
Mon, Nov 2, 2020 at 12:08 AM

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Port Authority to Award Four New Advertising Contracts to Clear Channel Airports, OUTFRONT Media, Branded Cities and Intersection (Aviation Pros)

The Port Authority of New York and New Jersey announced four new contracts for advertising services on Oct. 29, which are expected to generate nearly $400 million in revenue for the agency over the next 12 years. The contracts will drive $90-$100 million in investment in cutting edge digital infrastructure. […]

aviationpros.com
Sun, Nov 1, 2020 at 6:44 PM

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Firefly hires ex-OUTRFRONT and Washington Post VP Cecilia Lang as Chief Revenue Officer; and other recent OOH personnel changes (OOHToday)

Ex-Kinetic WW Co-CEO Rachana Lokhande is now Advisor at Indian Outdoor Advertising Association – IOAA. Ex-OUTRFRONT and Washington Post VP Media Cecilia Lang is hired as Chief Revenue Officer, Firefly. James McDonnell became Chief Executive Officer at VENDO Media Inc. […]

oohtoday.com
Sun, Nov 1, 2020 at 1:16 AM

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Geopath report shows traffic as 93% of normal (Billboard Insider)

Average daily miles travelled increased in 24 of 50 states in October versus September. Daily miles travelled remained the same in 5 states and declined in 21 states. […]

billboardinsider.com
Sun, Nov 1, 2020 at 1:09 AM

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16:9: 6,000 Thermal Sensor Kiosks Running In, Psssst, Home Depots

A smirking Hat Tip to Middletown, CT-based Reality Interactive  for issuing a second press release about the same thing, and showing how tech companies are constrained by their clients in what they can say about big projects. The company put out PR recently indicating its contactless body temperature check screen-thingie was seeing marketplace adoption. […]

sixteen-nine.net
Fri, Oct 30, 2020 at 7:52 AM

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WARC: UK ad spend will recover slower in 2021 than previously expected, but OOH to grow by 57.1%

Media predicted to perform well year-on-year include out of home (+57.1%), magazine brands (+18.8%) and regional newsbrands (+16.2%), underpinned by strong growth in their online formats. […]

warc.com
Thu, Oct 29, 2020 at 11:20 PM

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After 30 years of JCDecaux rein, Clear Channel Airports wins largest U.S. Airport advertising contract with Port Authority of New York & New Jersey (Yahoo Finance)

Contingent upon execution by both parties, which we expect to occur in mid-November, CCA anticipates the new contract will go into effect December 30, 2020, and the advertising platform transformation will begin with EWR's Terminal One redevelopment project and in conjunction with new LGA facilities. […]

finance.yahoo.com
Thu, Oct 29, 2020 at 11:17 PM

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The Realistic Value of Programmatic OOH

In response to the recent VIOOH state of the nation report, we put a realistic perspective on ambition for the programmatic OOH channel. We don’t need to have a one size fits all approach, but smart strategies which ensure we test, learn and evolve to deliver real evidence and accountability. […]

Editorial
Thu, Oct 29, 2020 at 11:14 PM

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16:9: Canada’s Privacy Commissioner Takes Shopping Mall Operator To Task Over Video Analytics, And It’s Just Stupid

A bit of a shitstorm has spun up here in Canada over “news” Thursday that a major shopping center chain had been using computer vision in its malls to get a handle on shopper demographics, somehow threatening privacy in the process. […]

sixteen-nine.net
Thu, Oct 29, 2020 at 10:27 PM

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Ad executives react to AA/WARC Q2 2020 lowered ad spend forecast (Mobile Marketing Mag)

Ali MacCallum, CEO UK, Kinetic Worldwide: “The short-term outlook is extremely challenging, but we share the longer-term optimism that the market will return to growth, even if the full recovery takes up until 2022. The recovery and growth of OOH as a channel is testament to how OOH will continue to engage and inform mass audiences, as we navigate through COVID-19. […]

mobilemarketingmagazine.com
Thu, Oct 29, 2020 at 5:57 PM

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Clear Channel executive explains why now is the time to really start thinking about data in out-of-home advertising (ITPro Portal)

Andy Stevens, Commercial Innovation Director, Clear Channel International. Whilst digital advertising has led the way in using data for measurement and targeting, more traditional mediums like out-of-home (OOH) have seen slower adoption. Putting data at the core of OOH unlocks new possibilities, making it more effective and efficient. […]

itproportal.com
Thu, Oct 29, 2020 at 5:55 PM

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