Clear Channel executive explains why now is the time to really start thinking about data in out-of-home advertising (ITPro Portal)
Andy Stevens, Commercial Innovation Director, Clear Channel International. Whilst digital advertising has led the way in using data for measurement and targeting, more traditional mediums like out-of-home (OOH) have seen slower adoption. Putting data at the core of OOH unlocks new possibilities, making it more effective and efficient. […]
Thu, Oct 29, 2020 at 5:55 PM