Deal Makes Lightbox the Exclusive Outside Advertising Sales Agent for WeWork New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, today announced the launch of a managed service partnership with WeWork that brings 300 locations into its network. […]
Pioneer Outdoor is a family owned company which operates a plant of 80 static faces and 34 digital faces around Springfield Missouri. The company was formed in 2011 by Larry Lipscomb. Larry’s son Stu was named President in 2019. […]
By Helen Miall, CMO, VIOOH. We all know what programmatic DOOH is - the automated buying and selling of digital ad space - but how many understand the nitty gritty, and importantly, how programmatic may change when applied in newer channels such as Out of Home (OOH) versus “traditional” desktop display? […]
The modular displays which are suitable for digital signage will be available in Japan and Asia initially, using technology from LG already seen in subway trains in Beijing and Shenzhen in China. Panasonic has launched a 55-inch transparent OLED display module, with plans to release it globally, starting with the Japanese and Asia-Oceania markets at the start of December. […]
VIOOH's programmatic platform connects HKIA's premium advertising inventory to leading DSPs and key buyers, enabling intelligent trading in near real-time and enhancing campaign efficiency and effectiveness. Programmatic technology is making digital OOH more accountable, flexible, and precise. […]
Managing network yield is a perennial issue, a nut that owners are anxious to crack in order to maximize inventory revenue. We know that transacting programmatic in an open bidding process, rather than just sticking with private deals, is one big step to take. What else? […]
Designed to facilitate greater collaboration with advertisers and agencies, QUBE can help unlock the more engaging dynamic creative capabilities DOOH has to offer, in an effort to deliver more memorable campaigns for clients. […]
Then-lord mayor Campbell Newman's administration introduced CityCycle in 2010 and promised it would be cost-neutral for the council, paid for by advertising firm JCDecaux through advertising revenue, including about 200 advertising panels on city streets. […]
The agency, which also took on five new clients as a result of the campaign, will now work together on a new set of adverts that will run on select Ocean Outdoor sites during November and December. “We are big fans of outdoor for building brand awareness and even bigger fans of Ocean’s digital sites,” London Advertising chief executive Michael Moszynski says. […]
Lots of obscure marketing hype words in this press release, but almost no info about what and how the company does it. [Ed] UZE Mobility is the premier platform for mobile digital out-of-home advertising. The company delivers bespoke ad campaigns through proprietary digital billboards mounted on commercial vehicles and is powered by their AI-driven campaign management software. […]
Days sales outstanding tells you how long it takes you to convert your receivables to cash. The formula is: Days Sales Outstanding = (accounts receivable/last 365 days sales) x 365 What should days sales be for your company? A good rule of thumb is 30 days or less for local sales or 90 days or less for national sales. […]
Arnaud Calonne, Verizon Media New Zealand. Outdoor media has always been a great brand-building platform, and programmatic approach makes it an even more compelling buy. Let me explain why. […]
By PATRICK MCGREEVY. SACRAMENTO — State officials improperly allowed hundreds of billboards advertising cannabis products along California highways even though the billboards were banned under the 2016 initiative that legalized the sale of pot for recreational use, a judge ruled last week. […]
The Calibre platform will be jointly owned by JCDecaux and oOh!media under the terms of the arrangement. JCDecaux developed the platform in 2017 as an OOH planning and measurement tool. It has now been endorsed by New Zealand’s Out of Home Media Association Aotearoa (OOHMAA) as the singular out-of-home audience measurement platform. […]
Edith Gagne, Vice President, Programmatic Sales Operations at Broadsign. The pairing of OOH with location data unlocked powerful tools that are contributing to the evolution and enrichment of the channel, particularly when it comes to granular audience targeting and measurement capabilities. Tools Unlocked with Location Data. […]
