Ad executives react to AA/WARC Q2 2020 lowered ad spend forecast (Mobile Marketing Mag)
Ali MacCallum, CEO UK, Kinetic Worldwide: “The short-term outlook is extremely challenging, but we share the longer-term optimism that the market will return to growth, even if the full recovery takes up until 2022. The recovery and growth of OOH as a channel is testament to how OOH will continue to engage and inform mass audiences, as we navigate through COVID-19. […]
Thu, Oct 29, 2020 at 5:57 PM