JCDecaux Transport and VIOOH launch programmatic trading capabilities for Hong Kong International Airport advertising (Yahoo Finance)
VIOOH's programmatic platform connects HKIA's premium advertising inventory to leading DSPs and key buyers, enabling intelligent trading in near real-time and enhancing campaign efficiency and effectiveness. Programmatic technology is making digital OOH more accountable, flexible, and precise. […]
Tue, Nov 24, 2020 at 10:32 PM