Almost half of agency and ad executives say they don’t understand the benefits of programmatic OOH; here’s VIOOH’s pitch to them (ITProPortal)
By Helen Miall, CMO, VIOOH. We all know what programmatic DOOH is - the automated buying and selling of digital ad space - but how many understand the nitty gritty, and importantly, how programmatic may change when applied in newer channels such as Out of Home (OOH) versus “traditional” desktop display? […]
Tue, Nov 24, 2020 at 11:22 PM