MONTREAL, December 2020 – Indoor media company UB Media has entered the programmatic space with over 1,000 DOOH faces of its national Restobar network inventory available on Broadsign, Hivestack and Vistar. […]
Lucy Markowitz, VP of National Sales (US), Vistar Media. How have your priorities/goals shifted from the start of 2020? Prior to the pandemic, OOH was experiencing major growth. […]
In a year when OOH was arguably the sector most hit by the pandemic, the discussion covers areas such as how advertisers have used programmatic OOH to cope and the huge creative leaps the technology is enabling advertisers to make in OOH. […]
The integration allows agencies and advertisers to buy trigger-led, audience based programmatic campaigns on Ocean screens across the United Kingdom. Through the Sage + Archer platform, DOOH campaigns can be enriched with mobile data and campaigns. […]
Pro AV—Digital signage can significantly impact retail sales, especially when combined with cameras or sensors that drive messaging specific to nearby shoppers. Digital signage can also be integrated with POS software to drive messaging for products on sale or at low inventory levels. […]
By Scott Bell, CEO, Bell Media. Building a stronger online presence will help you generate new sales opportunities and improve your close win rates. Top 3 Reasons Why Your Billboard Company Needs a Strong Online Presence. […]
Dr. Saikrishna Gajavelly is the Founder and CEO of MERA HOARDINGS. You may know that billboards started in ancient India. […]
The legendary German pro football club FC Bayern Munich opened a new flagship store in central Munich, with a signature interactive feature an AR-driven display that allows fans to take virtual selfies with their favorite players. […]
Aman Nanda, Chief Strategy Officer, Times OOH; Gautam Bhirani, MD, Eyetalk Media Ventures; Upinder Singh, Project Director, Edge1 OOH Software. When the nation was in a lockdown, the possibility of gaining consumer visibility was diminished. […]
For all the unpleasant things the coronavirus pandemic has brought, it’s also teased out a human, helpful side to many brands, organisations and local authorities. If you’re responsible for running a public health campaign, you need to make sure you do it responsibly and effectively. […]
Outdoor advertising expenditure is recovering and a rebound in domestic travel is expected to provide impetus for oOh!media, although the share price may be already factoring in the improvement -Performing better than peers during November, December -Reduced costs and further digital penetration could prove supportive -Has the stock already priced in the recovery? […]
The sources we are sharing in this week’s Now Near Next (Locomizer, TII and TomTom) all indicate increases in volume and congestion as we enter the festive season. We also include new research this week carried out on our behalf by IpsosMRBI that shows trended shopper behavior throughout 2020 and intentions for a post-Covid era. […]
Accretive Media CEO Craig Benner. With all the drama of 2020 and all the hot button issues which could create an explosive 2021, I predict an uncontroversial next 12 months. 2021 will be the year of healing. […]
Lightbox will benefit from the addition of FrontRunner's innovative WindowFront™ projection, audio and light recognition technologies, which can turn any retail window into a large-format, full-motion digital display. […]
When it comes to self-service kiosks, it can be difficult to demonstrate their real value from an ROI perspective, especially during COVID-19 when margins are tight and restrictions are high. However, new software tools are making this an easier task by providing services ranging from personalization to data analytics and mobile/physical convergence. […]
