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YESCO says submitting its digital signs to the automated DOOH sales platform Blip Billboards has increased revenue by 25+% (Billboard Insider)

Patrick O’Donnell, President YESCO Outdoor Media. YESCO Outdoor Media operated 49 digital units including thirty three 14’x48′ units and 16 smaller units across 4 states last year. Blip added an 25.6% (very near seven figures) to our base digital revenue. […]

billboardinsider.com
Wed, Jan 13, 2021 at 4:12 PM

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Talon UK co-CEO Frank Bryant steps back to Founder role (Talon Outdoor)

Frank Bryant, part of the team who set up Talon in 2013 alongside Eric Newnham and James Copley, is stepping back from his role as co-CEO of the UK business at the leading Out of Home agency. He reverts to Founder, staying with the business in a reduced role two days a week. […]

talonoutdoor.com
Wed, Jan 13, 2021 at 1:32 PM

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Clear Channel SVP explains programmatic DOOH and how it can help brands recover from the pandemic (Billboard Insider)

Wade Rifkin, SVP – Programmatic, Clear Channel Outdoor. To address some of the common questions about programmatic DOOH and to help brands leverage this tool to power their recovery, let’s unpack a few items. What IS programmatic digital out-of-home? […]

billboardinsider.com
Wed, Jan 13, 2021 at 1:31 PM

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Winners of the Digital Signage Federation Awards

In a virtual ceremony, DSF and rAVe Agency presented 15 awards. 12 of the awards were for categories recognized by the industry. The DSF Alan C. […]

digitalsignagefederation.org
Wed, Jan 13, 2021 at 1:31 PM

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Ubimo says alcohol and snack brands can benefit from OOH advertising as consumption has increased during the pandemic (Billboard Insider)

Norm Chait, Director of Out-of-Home Product/Sales, Ubimo, a Quotient's brand. Quotient’s data shows that both alcohol and snack sales have increased during COVID as people seek comfort and enjoyment while social distancing at home. We examined the data to find out what food and beverages proved most popular and what demographics indulged in these trends. […]

billboardinsider.com
Wed, Jan 13, 2021 at 1:31 PM

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16:9: London’s Cheese Grater Gets 2mm DV-LED Upgrade For Lobby

This is the updated reception lobby of The Leadenhall Building in the financial district of London – known by the nickname of The Cheese Grater, because of its tall wedge shape. The lobby originally had a 24-screen videowall, but the operators switched that out for direct view LED, putting in 32 sq. meters of 2mm Samsung on the wall in front of the elevator lobbies. […]

sixteen-nine.net
Wed, Jan 13, 2021 at 9:32 AM

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Digital Signage Industry Update: Increasing LCD Panel Costs and Brexit (Allsee)

Introduction The global digital signage and domestic TV markets are experiencing a sharp increase in LCD panel prices due to a number of difficulties faced throughout 2020 and the start of 2021. […]

allsee-tech.com
Wed, Jan 13, 2021 at 5:15 AM

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Programmatic DOOH platform Hivestack opens in China with The Trade Desk’s Troy Yang as lead (Campaign)

Adtech firm Hivestack, which specialises in programmatic digital out-of-home (DOOH), is expanding into China, the second-largest OOH market in the world in terms of spending. Hivestack has opened an office in Shanghai and is eyeing further expansion across North Asia including Hong Kong, Japan, South Korea and Taiwan. […]

campaignasia.com
Wed, Jan 13, 2021 at 12:14 AM

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AdExchanger names DOOH buying platform Vistar Media among top 2020 Programmatic Power Players

Vistar Media was recently recognized by AdExchanger as a Top Programmatic Power Player in both the Programmatic Strategy and Out-of-Home categories. […]

info.vistarmedia.com
Wed, Jan 13, 2021 at 12:11 AM

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Digital signage and DOOH events scheduled in 2021

By Aks Kojic. Integrated Systems Europe 2021: ISE, the world's largest professional AV and systems integration show, is planned for 1-4th June, 2021. This event showcases a variety of events focusing on new products and tech in the industry. […]

onsign.tv
Wed, Jan 13, 2021 at 12:10 AM

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OOH trends for 2021 in India (Pitch)

By Noel D'souza. OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears up for the COVID vaccine, OOH experts are on a hopeful path about economic growth in 2021 after months of inaction. […]

pitchonnet.com
Wed, Jan 13, 2021 at 12:10 AM

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How the pandemic has affected Absen’s digital signage business (Installation-International)

By Rob Lane. Working for a Chinese manufacturer during these challenging times was eye-opening for me personally and, despite the difficulties we are all continuing to face, some optimism can be found from seeing the strong desire from our industry to recover through hard work and perseverance. […]

installation-international.com
Wed, Jan 13, 2021 at 12:08 AM

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16:9: Spectrio Acquires Another Digital Signage CMS Firm, PEI-based ScreenScape

The good folks over at ScreenScape, in lovely Charlottetown, PEI, have sent out word that the digital signage CMS company has been acquired by Tampa-based Spectrio, a PE-backed retail solutions provider that has been on an M&A binge in recent years. […]

sixteen-nine.net
Tue, Jan 12, 2021 at 11:20 PM

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OOH trends for 2021 by EMC Outdoor: more accurate attribution, real-time measurement and programmatic

by Matthew Noll. The out-of-home industry has long struggled with its inability to reliably measure and report the results of OOH campaigns. In the face of all the specific details that digital could provide, OOH was often relegated to the back burner because of its lack of measurement. […]

emcoutdoor.com
Tue, Jan 12, 2021 at 9:14 PM

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How OOH ad space is priced and how to get the best rates for your campaign (AdQuick)

8 tips for getting the most value out of your OOH advertising campaigns After nearly a year of rolling lockdowns and pandemic-induced business closures, people will soon take to the streets once again—likely, in droves—and stop relying on their digital devices to be their primary point of connection to the real world. […]

adquick.com
Tue, Jan 12, 2021 at 8:22 PM

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