OOH trends for 2021 by EMC Outdoor: more accurate attribution, real-time measurement and programmatic
by Matthew Noll. The out-of-home industry has long struggled with its inability to reliably measure and report the results of OOH campaigns. In the face of all the specific details that digital could provide, OOH was often relegated to the back burner because of its lack of measurement. […]
Tue, Jan 12, 2021 at 9:14 PM