By Chris Stark, Stark Capital Solutions. When I got started in the billboard industry over 20 years ago, valuations of billboard transactions were always referred to in terms of a multiple of revenue. Wow, valuation talk was so simple back then! […]
The Out of Home Media Association Aotearoa (OOHMAA) reports strong revenue quarterly growth in Q4 2020, up 49% on Q3, with members noting the strong momentum continuing into 2021. Substantial growth in both digital and non-digital formats have helped to deliver a the Q4 result. Digital revenue reports a 70% share in Q4 vs. […]
4Q versus 3Q comparison: Q4 improved over Q3 including a +20% quarter-over-quarter recovery in order intake and +17% uptake in sales. All divisions contributed to this progress: Entertainment booked a clear uptake in sales in Q4 fueled by projects pick-up for the ProAV and Cinema activities, led by China. […]
UniLED will act as Concept Group’s service, maintenance and software arm to provide an enhanced level of support to its UK-based LED customers, covering the digital out-of-home (DOOH), sports, transport, corporate and retail markets. UniLED already maintains over 4,000 screens in 500 locations across the UK, totalling over 25,000 sqm of digital real estate. […]
Take 5 minutes and join OAAA's Programmatic Committee members, Stefanie Gutnik of OUTFRONT Media and Matt Prohaska of Prohaska Consulting as they chat through a few questions regarding third-party cookies, practices in measurement and attribution, and more. […]
The release says KEVANI+ is not a programmatic platform. WHO KEVANI+ SERVES This platform is ideal for new product or service announcements, event promotion, unplanned announcements, short-term geotargeting (e.g. conventions and trade shows), and any other short-term campaign needs. […]
This a quick but interesting interview with Integrated Systems Europe show director Mike Blackman, where he suggests the intention remains to hold an in-person ISE in Barcelona, come the start of June. Speaking with Florian Rotberg of invidis, Blackman says of the top 100 exhibitor brands that turn up year on year, more than 80% say they still plan to have stands there. […]
Ruggedized, water and weather-proofed enclosures are presumably standard parts of the equipment list for digital signage and digital OOH jobs in outdoor or crazily harsh indoor environments, but I am guessing there are jobs where space is tight and a waterproof PC would be the ideal solution. […]
With Brexit officially taking effect on 1st January 2021, there have been several important changes to the laws and regulations relating to imports and exports. […]
The new agreement, building on an alliance which began in 2016, will see ForwardKeys’ travel data used to power PSI’s centralised travel media planning, buying and delivery system. […]
by Bradley Cooper. When it comes to technology like self-service kiosks, it can be a challenge to demonstrate its real value from an ROI perspective, especially during COVID-19 when margins are tight and restrictions are high. However, new software tools are making this an easier task by providing services ranging from personalization to data analytics and mobile/physical convergence. […]
Programmatic outdoor advertising is headed for a ‘tipping point’ as it becomes an integral part of omnichannel campaigns at the part of the customer journey where prospects are closest to the point of purchase. Brands and their agencies are starting to see the huge potential of programmatic outdoor not just in planning campaigns targeting audiences in apt locations. […]
Travel marketers can now use Vistar’s programmatic DOOH technology to engage and stay connected with potential visitors across the wide variety of real-world venues such as billboards and urban panels, in gas stations and convenience stores, among taxi-tops and rideshares, via airports and bus shelters, and more. […]
Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that its digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies. The full portfolio of inventory, including more than 75 digital screens and kiosks, can be accessed via Broadsign, Hivestack, and Vistar trading platforms. […]
Hong Kong International Airport is one of the city's most prominent locations to place OOH ads. Recently, a local café has launched the first programmatic DOOH campaign at the airport after Verizon Media expanded its partnership with digital out of home (DOOH) marketplace VIOOH, providing Verizon Media’s demand-side platform (DSP) access via VIOOH to premium DOOH inventory. […]
