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16:9: Get A Useful Video Glimpse Inside Ray-Ban Flagship In NYC

Here’s a great example of how you don’t need a camera, lights and sound crew to produce a useful video about a digital signage project. This is Samsung’s Parrish Chapman, who I think leads the retail sector for the company’s pro display division in the U.S., walking and talking his way through the Ray-Ban sunglasses flagship store in the SoHo district of New York City. […]

sixteen-nine.net
Tue, Jan 19, 2021 at 8:40 AM

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Rue Outdoor’s New Digital Billboard Creates Controversy in Abbeville, LA (Billboard Insider)

The City of Abbeville is the source of the concern, but Rue Outdoor owner Brennan Billeaudt indicates in the article that the board is not in city limits and he obtained the necessary permits to permit and construct the digital sign. You can read more on the article at the KLFY web site. […]

billboardinsider.com
Tue, Jan 19, 2021 at 12:10 AM

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The fundamentals of programmatic DOOH – explainer for agencies and brands (Video, 25:58, by Broadsign)

Programmatic DOOH is the talk of the town but what on earth is it? What does it mean for your agency or your brand, and why is it important? We’ll answer all of the questions you’ve wanted to ask but were too embarrassed to. […]

youtube.com
Tue, Jan 19, 2021 at 12:10 AM

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How impressions are measured in OOH (Video, 25:23 by Broadsign)

Audience numbers in DOOH are a little different than marketing channels you're likely most familiar with. In this webinar, we'll cover how impressions are calculated in DOOH and go over the challenges and opportunities standardized measurement presents. […]

youtube.com
Tue, Jan 19, 2021 at 12:08 AM

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16:9: Startup View’s Smart, Switchable Glass To Turn DFW Airport Windows Into Digital Signs

The expanded Terminal D at Dallas Fort Worth International Airport will include smart architectural glass that reduces glare and heat, but also allows dynamic messaging on the switchable, network-controlled windows. The windows are expected to be and working by April, with the technology supplied by a Silicon Valley start-up called View. […]

sixteen-nine.net
Mon, Jan 18, 2021 at 7:32 PM

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AdTECH OOH Singapore conference will take place on June 24, 2021. See agenda and speakers (Ministry of New Media)

Adrian Cotterill of the Ministry of New Media said the DOOH event organizers were recently buoyed by the news that the World Economic Forum (WEF) annual meeting (usually held in Davos, Switzerland and often simply known as 'Davos') will now take place in Singapore from May 25 to 28, 2021 for one year only. […]

2021adtechsin.ministryofnewmedia.com
Mon, Jan 18, 2021 at 6:33 PM

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Dutch OOH trade association Outreach joins World Out of Home Organization

WOO has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country. Outreach members include Albert Heijn, Centercom, Clear Channel, Exterion Media, Hillenaar Outdoor, JC Decaux, Ocean Outdoor and OV Media. […]

worldooh.org
Mon, Jan 18, 2021 at 6:32 PM

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16:9: DOOH Start-up Issues Creative Awards Based On Insights From Anonymous Audience Analytics

My start in digital signage and digital OOH came in elevators, 22 years ago, and I still have this weird habit of walking into office tower elevator cabs and looking at where a screen might go. So I am always curious to see how the medium and technology have evolved over two decades. […]

sixteen-nine.net
Mon, Jan 18, 2021 at 12:10 AM

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A tip from an OOH ad sales veteran: no is just “no for now” (Billboard Insider)

Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Billboard Insider reader Tom Giesken asked me “what’s the most important thing to teach a new out of home sales rep?” The answer is persistence. […]

billboardinsider.com
Mon, Jan 18, 2021 at 12:08 AM

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AdWeek: How Will the Pandemic Affect Super Bowl 2021’s OOH Advertising?

BY IAN ZELAYA & ERIK OSTER. Super Bowl host cities normally get flooded with out-of-home ads leading up to the Big Game. However, this year OOH advertising might look different for Super Bowl 55 host city Tampa as rising Covid-19 numbers will likely lead to a significant decrease in attendance. […]

adweek.com
Sun, Jan 17, 2021 at 7:57 PM

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16:9: Philips Pro Display Division Re-Brands As PPDS

The professional display solutions side of electronics giant Philips has been re-branded as Philips Professional Display Solutions, or PPDS. There is a new logo, look and website at ppds.com, and a new tagline – powering evolution. […]

sixteen-nine.net
Sun, Jan 17, 2021 at 7:55 PM

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Digital signage future trends: touchless takes charge in 2021 (DSToday)

by Bradley Cooper. If there is any technology that made a big splash in the digital signage and self-service industry, it's touchless. From gesture control to virtual keyboards, these individual solutions have helped retailers, museums and other businesses adapt to the demands of COVID-19. […]

digitalsignagetoday.com
Sun, Jan 17, 2021 at 7:50 PM

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ASUS releases digital-signage-grade player, the Fanless Chromebox, designed like a router (Gismo China)

By Jed John Ikoba. Taiwanese tech giant ASUS has launched its latest Chrome OS device known as Fanless Chromebox. The device packs 10th generation Intel CPUs and is available in two processor versions. […]

gizmochina.com
Sun, Jan 17, 2021 at 7:47 PM

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Sony To Host Th!nk AV Thought Leadership Webinar Series (Commercial Integrator)

The webinar series will occur across three days: Jan. 19 at 11:30 a.m. EST, Jan. […]

commercialintegrator.com
Sun, Jan 17, 2021 at 7:45 PM

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Case study: digital signage drive-thru at BurgerFi chain (DSToday)

by Cherryh Cansler. When better-burger concept BurgerFi opened several years ago in Florida, a drive-thru wasn't part of the plan. After all, the fast casual industry was still new, and the up-and-coming concepts were trying to set themselves apart from quick-service chains with innovative service models and higher-quality menu items that took a little longer to prepare. […]

digitalsignagetoday.com
Sun, Jan 17, 2021 at 7:38 PM

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