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How the pandemic has affected Absen’s digital signage business (Installation-International)

By Rob Lane. Working for a Chinese manufacturer during these challenging times was eye-opening for me personally and, despite the difficulties we are all continuing to face, some optimism can be found from seeing the strong desire from our industry to recover through hard work and perseverance. […]

installation-international.com
Wed, Jan 13, 2021 at 12:08 AM

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16:9: Spectrio Acquires Another Digital Signage CMS Firm, PEI-based ScreenScape

The good folks over at ScreenScape, in lovely Charlottetown, PEI, have sent out word that the digital signage CMS company has been acquired by Tampa-based Spectrio, a PE-backed retail solutions provider that has been on an M&A binge in recent years. […]

sixteen-nine.net
Tue, Jan 12, 2021 at 11:20 PM

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OOH trends for 2021 by EMC Outdoor: more accurate attribution, real-time measurement and programmatic

by Matthew Noll. The out-of-home industry has long struggled with its inability to reliably measure and report the results of OOH campaigns. In the face of all the specific details that digital could provide, OOH was often relegated to the back burner because of its lack of measurement. […]

emcoutdoor.com
Tue, Jan 12, 2021 at 9:14 PM

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How OOH ad space is priced and how to get the best rates for your campaign (AdQuick)

8 tips for getting the most value out of your OOH advertising campaigns After nearly a year of rolling lockdowns and pandemic-induced business closures, people will soon take to the streets once again—likely, in droves—and stop relying on their digital devices to be their primary point of connection to the real world. […]

adquick.com
Tue, Jan 12, 2021 at 8:22 PM

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The Drum: Publicis brings OOH media buying in-house

Publicis Media has migrated all out-of-home buying to the jurisdiction of its in-house agencies with immediate effect, drawing a 27-year relationship with Dentsu’s Posterscope to a close. Why did they do it? Publicis believes that only by taking direct control of all out-of-home (OOH) planning and investment can it offer clients a true end-to-end solution. […]

thedrum.com
Tue, Jan 12, 2021 at 6:28 PM

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OUTFRONT Joins The Refinance Party, Prices a Private Offering of $500 Million (Billboard Insider)

Insider’s Take: Does this sound familiar? It should as Lamar announced their refinancing last week. Comparing the two: Both refinancings will bring considerable benefit to each company. […]

billboardinsider.com
Tue, Jan 12, 2021 at 5:56 PM

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16:9: Sam Ward On How Soofa Uses E-Paper To Set Itself Apart From Smart City Display Pack

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT There are several media companies – from giants to start-ups – offering smart city display solutions, which are, effectively, outdoor totem displays that run local information, backed by advertising. […]

sixteen-nine.net
Tue, Jan 12, 2021 at 1:38 PM

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16:9: What If Smart Displays Didn’t Even Need Power Cords?

One of the big pitches with smart digital signage displays is the ability to streamline an install by having just a single cable, for power, to connect. So what if even the power cable was removed? That’s the premise of a Russian company that is showing off the capabilities of its wireless power technology this week, during the virtual CES 2021. […]

sixteen-nine.net
Tue, Jan 12, 2021 at 12:05 PM

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16:9: Leyard Turns On “World’s Largest” MicroLED Video Wall In Chinese EnergyCo Control Room

The giant Chinese LED display manufacturer Leyard has started manufacturing, shipping and installing large format microLED displays – with what it calls the world’s largest just lit up in a control room. The vast display was activated on Dec. 31, 2020 for CHN ENERGY. […]

sixteen-nine.net
Tue, Jan 12, 2021 at 2:41 AM

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OOH executives share their outlook for African OOH ad market (Media Online)

Provantage Media Group CEO Jacques Du Preez believes there will soon be consolidation and formalisation of OOH media ownership in the big African markets. “We will also see a rapid expansion of DOOH, as well as the combination of it and MOOH over the next few years. […]

themediaonline.co.za
Tue, Jan 12, 2021 at 1:04 AM

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New digital signage technologies from the pandemic era that are here to stay (DSFederation)

By Beth Warren, SVP Marketing and Retail Practice – Creative Realities Inc. and Board Member of DSF.org   Click and Collect. Also known as BOPIS [Buy on-Line Pick Up Instore or Curbside] is an experience that is here to stay. […]

digitalsignagefederation.org
Tue, Jan 12, 2021 at 12:10 AM

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Digital signage trends for 2021 from 22Miles: safety enforcement and touchless tech (DSToday)

by Bradley Cooper. COVID-19 will likely not go away completely into 2021, and as a result some of the trends that grew during 2020 such as touchless interactivity, temperature screening, virtual receptionist devices and more will grow into massive trends going into 2021. Digital Signage Today spoke with Tomer Mann, EVP at 22Miles. […]

digitalsignagetoday.com
Tue, Jan 12, 2021 at 12:10 AM

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16:9: UltraSense Shows Interactive Sensors That Can Hide In Merchandising Fixture Material

It is taking forever, but at some point we will all go back to a new version of normal retailing and other routine, day-to-day activities. That will also mean a return of interesting in simple but effective things like interactive merchandising. […]

sixteen-nine.net
Tue, Jan 12, 2021 at 12:08 AM

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Publicis Media ends a 27-year relationship with Dentsu’s Posterscope to bring OOH buying in-house (Campaign)

Omnicom and Havas remain the only major ad networks that use external agencies for the bulk of outdoor media buying. Publicis Media has moved its out-of-home buying into its own agencies – ending a 27-year relationship with Dentsu’s Posterscope. […]

campaignlive.co.uk
Mon, Jan 11, 2021 at 7:41 PM

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Billboard Insider Expects US OOH Revenues to Grow by 10% in 2021

Insider’s take: If the economy grows by 6% in 2021 look for out-of-home to grow about about 10%. US out-of-home revenues were growing almost twice as fast as the US economy in the two years before covid. Insider expects that trend to continue when covid abates. […]

billboardinsider.com
Mon, Jan 11, 2021 at 7:40 PM

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