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International Sign Association replaces in-person annual Sign Expo with a virtual one on April 7-9, 2021

Given the current state of the pandemic, we believe that the only solution will be for ISA Sign Expo 2021 to become a fully virtual event taking place over the same dates, April 7-9, 2021. Over the last year, ISA has developed a number of extremely well-received virtual experiences, including The Wrap Experience, The Link…Install and The Link…Soft Signage. […]

signexpo.org
Wed, Jan 20, 2021 at 6:38 PM

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The Digital Signage Event: a virtual conference to be hosted by Systems Contractor News and AVNation March 04, 2021

The Digital Signage Event. This single day experience, brought to you by SCN and AVNation, brings together the industry’s experts for an educational experience—plus you’ll be able to check out all of the latest digital signage technologies in our virtual exhibit hall. […]

thedigitalsignageevent.com
Wed, Jan 20, 2021 at 6:28 PM

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Why tower companies trade at a higher multiple than billboard operating companies (Billboard Insider)

This caught my attention: “We are selling towers for 20–30 times tower cash flow, and typically get over twenty offers per engagement.” Why aren’t billboards selling for multiples like this? Insider’s take: Out of home assets typically trade at 8-14 times billboard cashflow. […]

billboardinsider.com
Wed, Jan 20, 2021 at 5:10 PM

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AdQuick introduces the OOH Media Planner: a standalone, free tool for advertisers to plan out-of-home campaigns

Today, we’re excited to announce the launch of our OOH Media Planner – a standalone, free tool to help advertisers plan high-performing OOH campaigns in minutes. Using actionable insights gleaned from AdQuick’s robust data assets and proprietary predictive models, OOH Media Planner identifies the most effective way to spend your media budget in order to meet your unique campaign goals. […]

adquick.com
Wed, Jan 20, 2021 at 9:55 AM

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16:9: The Latest Crazy Anamorphic Video For That Big Seoul DV-LED Display

The Seoul-based creative shop D’strict has activated another crazy anamorphic creative piece for that big Samsung DV-LED display in a main Seoul shopping area. I’m not sure how to even describe this. D’strict says it is a “kitschy and unique experience of everyday stuff turning soft. […]

sixteen-nine.net
Wed, Jan 20, 2021 at 9:52 AM

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More details about Coinstar’s adPlanet, a network of DOOH screens sitting on top of its kiosks (DSToday)

Coinstar launched adPlanet earlier this month, a digital advertising platform that will be featured on displays sitting directly on top of its kiosks. The HD displays will offer full-motion, animation or static imagery content. Neptune Retail Solutions will sell adPlanet content space for consumer-packaged goods in retailers. […]

digitalsignagetoday.com
Wed, Jan 20, 2021 at 12:10 AM

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Branded Cities to add 3,000 square feet of digital signage at Canada’s busiest intersection

Branded Cities has entered into a new long-term agreement with Rogers Sports & Media for the re-development of the Rogers Tower located in the heart of Toronto at its Citytv Studio (33 Dundas St E.). The deal adds more than 3,000 square feet of digital signage to Branded Cities’ iconic portfolio at Canada’s Busiest Intersection, Yonge & Dundas. […]

brandedcities.com
Wed, Jan 20, 2021 at 12:10 AM

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signageOS Appoints Technology Veteran, Mirek Kren, as Chief Revenue Officer

signageOS Appoints Mirek Kren as Chief Revenue Officer for global expansion of growth strategies and customer success.    Prague, Czech Republic – signageOS, the only unification technology platform for digital signage hardware and software, announced the appointment of Mirek Kren as Chief Revenue Officer (CRO). […]

digitalsignagefederation.org
Wed, Jan 20, 2021 at 12:08 AM

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Australian OOH net media revenue fell almost 40% in 2020 (AdNews)

The out-of-home (OOH) industry says net media revenue fell 39.4% to $566.5 million in 2020, down from $935.5 million in 2019. The December quarter posted $181 million, down from $269.9 million for quarter four 2019. Digital OOH (DOOH) revenue accounts for 56.1% of total net media revenue year-to-date, an increase over the recorded 55.8% for the same period last year. […]

adnews.com.au
Tue, Jan 19, 2021 at 11:47 PM

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Digital signage 2021 trends: standard LED remains strong; QSR market opportunity; DSXP to DXP, and more (Installation-International)

By Kevin Hilton. Figures can sometimes paint a bleaker picture of an economic situation than is being experienced by those who work in the sector under scrutiny. […]

installation-international.com
Tue, Jan 19, 2021 at 11:33 PM

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16:9: Volta Completes $125M Raise To Expand U.S. DOOH Network Based On EV Charging Units

A digital OOH media network based on electric vehicle charging stations just got a huge vote of confidence from investors – with an oversubscribed $125 million funding round for Volta that was guided by Goldman Sachs. The company puts totem-style units, equipped with the charging apparatus and 55-inch displays, in parking areas that see a lot of vehicle traffic, like grocery stores. […]

sixteen-nine.net
Tue, Jan 19, 2021 at 11:32 PM

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Will autonomous cars pose a bigger threat to the OOH industry after the pandemic? (OOHToday)

By Cherian Thomas, CEO of Octopus Interactive. The trend away from public transportation is but one small facet of the personal mobility revolution that’s coming. What started with the widespread popularity of hybrid and electric vehicles is going to move inexorably toward an emissions-free future of connected vehicles and increasing autonomy. […]

oohtoday.com
Tue, Jan 19, 2021 at 6:32 PM

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What goes into designing a good billboard structure (Billboard Insider)

Jon Odom, Founder and President of Productivity Fabricators. A mistake companies make when designing billboards. There’s often not a lot of consideration given to being able to physically work on that structure. […]

billboardinsider.com
Tue, Jan 19, 2021 at 6:23 PM

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Circle Graphics creates a proof of OOH ad posting service via integration with POP Tracker (Billboard Insider)

FullCircle is a proprietary solution developed specifically for the OOH advertising industry with the goal of reducing OOH campaign execution friction and time spent ensuring OOH is accountable and at work on time. Brought to you by the industry leaders in OOH print production and Proof of Posting (POP) services Circle Graphics and POP Tracker. […]

billboardinsider.com
Tue, Jan 19, 2021 at 6:10 PM

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IOT and point-of-sale tech firm ScanSource could be shut down soon (UC Today)

ScanSource Europe’s future is rumoured to be in serious doubt with multiple sources telling UC Today that the distie could be shuttered. Senior execs in channel partners, distributors and vendors have said that the new owners appear to be preparing to shut the business down, with an unspecified number of UK employees now in a redundancy process. […]

uctoday.com
Tue, Jan 19, 2021 at 5:57 PM

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