One might think that somewhere within the 1,015,000 square feet of exhibit space, among the 1,789 exhibitors and a record breaking 103,042 pre-registered attendees, digital signage would have a distinct presence at this year’s NAB Show. […]
Ahead of the launch of a new partnership with the IPA, Mark Craze, the new chairman of the Outdoor Media Centre (OMC), gets excited about breaking revenue records and digital innovations. "I wanted to get involved because this is the most exciting time to be part of the out-of-home sector. […]
Out of Home advertising is the umbrella under which cross media advertising campaigns assemble. Its inherent strength is that it can be seen as the ‘short-hand’ for brand-building by reinforcing and reminding consumers of ads they might have seen on TV, radio and/or in print with a succinct message in just seconds, using brand cues that pull through from other media. […]
A section of the Canon booth. Green screens and live filming was a common sight in the South Hall. AOTO showcases its 8K display. […]
Facebook's debut British advertising campaign, 'Friends', has been on our streets and television screens for the past couple of months, highlighting how the social network service builds friendships between people and the role it plays in their everyday lives. […]
Content designed specifically for DOOH media can be easily integrated into schedules, bringing attention to important charitable causes. […]
Digital out-of-home networks enable flexible and premium promotion of content to maximize social impact. Montreal, Canada. April 14, 2015. […]
Montreal’s BroadSign has announced an effort to enable philanthropic organizations to get public service announcements on digital OOH ad networks without investing a pile of time to make it happen. […]
The digital video out-of-home (OOH) market – screens in elevators, taxis, gas stations, gyms, malls, planes and amusement parks – is setting up the programmatic pipes. […]
The research model – a collaboration between Ask Afrika and Spanish OOH research company Cuende Infometrics – will launch in the second quarter of 2015. It will provide participating OOH media owners and agencies with a credible trading currency for the buying and selling of media space and time. […]
Blue Bite is a NYC start-up that’s been hanging out around the edges of the digital signage and digital OOH sectors for a few years – marketing the capability and know-how to bridge smartphones and screens with tech like QR codes, SMS and NFC tags. […]
Coca-Cola is one of the most widely-recognised brands on the planet, and the famous soft drinks manufacturer is no stranger to thinking outside the box when it comes to its advertising campaigns.Last week Coca-Cola unveiled its latest marketing gimic to spread the word about its zero calorie drink, Coke Zero, by creating the world's first ever drinkable billboard. […]
Let’s get Ready to Rumble’ was a one-off battle-of-the-brands event hosted by Posterscope to find the creative agency best able to exploit mobile & digital OOH media, fully realising the power and potential to target consumers out of the home. […]
Both traditional OOH media and digital signage will help build awareness leading up to the National Park Service centennial anniversary in 2016. […]
The capital of the world and the capital of digital signage, New York City's Times Square, lit up recently for a high-tech kickoff to celebrate possibly the least-tech experience possible. […]
