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Ken Goldberg on what really happened with Digital Screenmedia Association

Note: As Chairman of the Digital Signage Federation, I was torn when the news of dramatic change at the Digital Screenmedia Association was announced last week. I wrote thousands of words criticizing DSA back in 2010, but have been quieter about it since joining the DSF Board when it was formed. Would it seem self-serving to write about this? […]

realdigitalmedia.com
Tue, Mar 3, 2015 at 1:30 AM

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UK Out of Home Industry Profits Hit £1bn Thanks to Digital

Digital OOH campaigns such as this one from Media Agency Group, OOH International's parent company, have had a great impact on the outdoor advertising industry, with increased profits for 2014The Outdoor Media Centre (OMC), the trade association for outdoor media owners, has reported that a strong fourth quarter saw profits for the UK's out of home advertising sector hit the £1 billion mark during 2014. The latest figures from OMC reported that revenues were up 6.1% in the last quarter of the year, with the increasing number of digital out of home advertising sites available a major contributing factor to the industry's improved success.The association listed the top ten advertisers in the last quarter as:- Asda Stores- BSkyB- KFC- 02 UK- Sony Mobile- TalkTalk- TSB Bank- 20th Century Fox- Vodafone- Warner BrosGoogle also invested heavily in outdoor advertisements as it ran campaigns to promote YouTube, Android and Google Outside. […]

feedproxy.google.com
Fri, Feb 27, 2015 at 7:20 AM

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MediaWeek: Outdoor Media Centre appoints Alan Brydon as chief executive

The Outdoor Media Centre (OMC), the industry body for the out-of-home (OOH) media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its chief executive. Brydon replaces Mike Baker who left the OMC at the end of 2014. […]

mediaweek.co.uk
Thu, Feb 26, 2015 at 6:38 PM

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Dave Haynes dissects the demise of the Digital Screenmedia Association

The Digital Screenmedia Association has been taken out back and shot – the organization shut down and its members rolled into a new tongue-twisting aggregate entity called the Interactive Customer Experience Association, or ICXA. Ick-zah. Nice! […]

sixteen-nine.net
Wed, Feb 25, 2015 at 5:44 PM

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The Drum: UK out-of-home sector sees profits hit £1bn following strong Q4

The out of home (OOH) advertising industry has reported its strongest ever Q4 performance in 2014, according to figures form trade body Outdoor Media Centre, boosting yearly revenue in the industry to £1bn. The sector grew by 6.1 per cent in Q4 2014 reaching almost £300m for the first time, with Asda, BSkyB, KFC and Sony Mobile among the top ten spenders. […]

thedrum.com
Thu, Feb 19, 2015 at 5:24 PM

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India: Brands like Apple, HSBC, Amazon, Microsoft use airports for more than just brand imagery

economictimes - Airports are breathing new life in to one of oldest of all traditional media in marketing, OOH or out-of-home advertising. All over the world, advertisers are experimenting with technologies to have more meaningful exchanges with a mobile and connected population, constantly on the go. […]

economictimes.indiatimes.com
Wed, Feb 18, 2015 at 1:19 AM

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ISE Takes Majority Share In Invidis Consulting Digital Signage Conference

Integrated Systems Events, the company that produces the ISE exhibition, enters into a joint venture agreement with invidis consulting to take a majority share in its annual Digital Signage Conference.The Digital Signage Conference, run in cooperation with trade association OVAB Europe, is taking place this year on 14-15 September at the Hilton Airport Hotel, Munich.It will feature a mix of presentations and workshops on digital signage and DooH technology and business topics.Invidis, a research and communications business specialising in digital signage and Digital-out of-Home (DooH), launched the Digital Signage Conference in 2007. […]

feedproxy.google.com
Tue, Feb 17, 2015 at 7:00 PM

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Oceanoutdoor: What does the future hold for Digital Out of Home advertising?

The scale and impact of DOOH provides the perfect canvas to engage consumers as they go about their everyday lives. It is the familiarity of these giant screens that means, as consumers, we can instantly relate to interactive campaigns within the DOOH environment. This is why I think DOOH is not only ideally placed to curate content, but also act as a platform for content creation. […]

oceanoutdoor.com
Mon, Feb 16, 2015 at 6:14 PM

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Survey: advertising and retail digital signage networks grow fastest (avinteractive)

By Peter Lloyd. The use of digital signage is booming, with some software companies reporting 2014 unit sales 35-40 per cent up on the previous year. And it is booming precisely because it is becoming less expensive, easier to use and of greater benefit to the companies and organisations installing it. […]

avinteractive.com
Sun, Feb 15, 2015 at 11:58 PM

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Integrated Systems Events takes majority share in invidis consulting Digital Signage Conference

Integrated Systems Events, the company that produces the ISE exhibition, recently announced that it has entered into a joint venture agreement with invidis consulting to take a majority share in respect to its Digital Signage Conference, an annual event that takes place in Munich, Germany. […]

sourcesecurity.com
Fri, Feb 13, 2015 at 2:45 PM

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South Africa: Digitally bright future for outdoor

Within the next decade, digital advertising is expected to account for more than a quarter of all billboards, as it is increasingly replacing traditional paper billboards across South Africa. […]

bizcommunity.com
Wed, Feb 11, 2015 at 6:19 PM

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Bright future of South Africa’s out-of-home advertising is fueled by digital (study)

Digital advertising is increasingly replacing traditional paper billboards across South Africa. The next generation in out of home (OOH) advertising is Internet-connected digital screens that vary in size, provide more effective advertising to consumers through their flexibility and timeliness, and afford advertisers the opportunity to stream media and showcase dynamic graphics. […]

it-online.co.za
Wed, Feb 11, 2015 at 1:12 PM

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Australia: two outdoor ad media stocks bucking the trend (thebull)

Growth in out-of-home advertising is good news for industry leaders such as oOh!media and APN Outdoor Group, both of which listed on ASX last year through Initial Public Offerings (IPO). oOh!media raised $168.8 million at $1.93 a share and listed in December. APN raised $329 million in November by offering shares at $2.55. […]

thebull.com.au
Sat, Feb 7, 2015 at 2:01 AM

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The growing impact of digital out of home adverts

With the growth of digital technology comes the growth of digital out of home advertising, and investments in digital billboards, posters and interactive outdoor advertisements are expected to increase by over 14% each year until at least 2017.Research has shown that the average global consumer is exposed to various kinds of digital out of home media for 14 minutes each week, with this amount obviously significantly higher for those who live in major cities such as New York and London. […]

feedproxy.google.com
Thu, Feb 5, 2015 at 11:03 AM

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Taking Flight: An interview with Sarah Parkes

“It was the challenge of a new media arena, particularly one in such good health and with significant growth potential which enticed me to move into the out-of-home advertising industry. This, coupled with the exciting airport environment where there are endless opportunities to create fantastic advertising campaigns, really got me hooked. […]

broadsign.com
Wed, Feb 4, 2015 at 9:00 AM

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