The Australian out-of-home industry’s (OOH) revenue forecasts are up again. That’s great. But sift through the positive figures and continuing technological evolution and the real story is that outdoor advertising has to become smarter, a lot smarter. […]
Currently out of home is being talked about as the lead medium to watch in the advertising space. With new technologies ever emerging and smartphones connecting people outside of the home and collecting data, the out of home industry is getting more and more exciting. […]
What really struck me overall was that the same burning issues in DOOH globally are relevant to the DOOH Media landscape in Africa and more specifically, South Africa and the key drivers for growth in DOOH was identified as follows: Content: How do we make DOOH Media networks more relevant? Some of the opinions were that a lot of the content on digital place-based networks is boring. […]
By Daniel Steyn of Posterscope. Two of the most common questions out of home agencies face are: What is OOH? And why do you have specialist OOH media agencies? […]
I’m very pleased to say the line-up is now fully set for DSrupted, which is set for Sept. 16th in Toronto. We’ve got a great line-up and a big highlight, I suspect, will be a talk by Martin Porter, Senior VP and Group Director for Posterscope, one of the biggest digital OOH agencies out there. […]
BlueBite works on the edges of the digital signage and digital OOH spaces enabling interactivity from displays and static posters to mobile devices. This is a sizzle reel the NYC-based interactive company has just put out that nicely shows some of the real world, pragmatic possibilities for stuff like NFC tags. […]
Digital innovation in out-of-home (OOH) advertising is allowing for large-scale, interactive brand messaging, while beacons and near-field communication are connecting consumers and retailers more directly than ever before. Six leading out-of-home specialists give their opinion on what the future might hold for shopping centres around the world. […]
Out-of-home (OOH) advertising builds brands and drives transactions with a powerful mix of formats, locations, and technology that surrounds audiences away from home, where they spend 70% of their waking hours. Learn more about the value of OOH in this video from the OAAA. […]
The first speakers have been named. Digital-out-of-Home (DooH): As last year, the program will include a special DooH track with presentations and panels, featuring the following A-list speakers: Winfried Karst (Managing Director Goldbach DooH) Kai-Marcus Thäsler (Managing Director, Posterscope Deutschland) Stefan Kuhlow (Leader Digital Business, Weischer Mediengruppe) Dr. […]
If Google Trends is a real measure of activity and interest in digital signage, Canada is the hotbed country, but Dubai is the hotbed city at the moment. These are charts from the past 12 months. This graph shows web activity and you can see how the timeline kinda syncs up with ISE, DSE and the just-finished InfoComm. […]
For a second year running DOOH.com teamed up with Pride in London to produce their advertising campaign and content for their screens in Trafalgar Sq. […]
Outdoor advertising is transforming cities by helping tackle population growth and serving as a vital public information resource, according to a new report. […]
Broadsign digital signage software will power kiosks in 200 university locations. Identity Shred kiosks are conveniently available to students on campus. Waynesville, North Carolina. […]
By Michael Bayler. […]
Outdoor ad firm Posterscope has promoted Rebecca Chang to General Manager of its Taiwan operation. She was Vice President prior to the promotion and had spent the preceding four years working with the Posterscope Taiwan team. […]
