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PNYC Named Creative Agency for Outdoor Advertising Association of America (press release)

NEW YORK, NY -- (Marketwired) -- PNYC (Partners + Napier NYC) has been selected as a creative agency for the Outdoor Advertising Association of America (OAAA), following a competitive review. OAAA is the national trade association for out of home (OOH) advertising, representing 800 member companies, which account for over 90 percent of all industry revenue in the US. […]

newsmaker.com.au
Wed, May 13, 2015 at 1:44 AM

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Zoom Active Lifestyle Marketing Honored with Ad Council’s Crystal Bell Award

Zoom Active Lifestyle Marketing was recognized with the Ad Council’s Crystal Bell award at today’s OAAATAB National Convention + Expo, the out of home (OOH) advertising industry’s premier annual gathering, in San Diego. Each year, this award is presented to one OOH advertising company for its extraordinary contributions to Ad Council’s public service campaigns. […]

oaaa.org
Tue, May 12, 2015 at 8:00 PM

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New Leader for Traffic Audit Bureau: Kym Frank (mrweb)

In New York, the Traffic Audit Bureau for Media Measurement (TAB) has appointed former Symphony and Zenith exec Kym Frank as President. She replaces interim CEO Nancy Fletcher, who has held the role since former leader Joe Philport retired at the end of the year. […]

mrweb.com
Tue, May 12, 2015 at 7:19 PM

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Measuring the Previously Unmeasurable: Out-of-Home Goes Mobile (adexchanger)

Measuring Local Audiences.  Let’s look at OOH. Picture the advertising you see every day on the train platform or on your route to work. Most of the time, the decision to place ads in these locations is based on history, local brand experts or ZIP-based demographics. […]

adexchanger.com
Mon, May 11, 2015 at 6:00 PM

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Digital Signage Best Practice Award seeks best projects of 2015 (viscom)

Application deadline 26 July, 2015. Coca-Cola, Miele, IBM, Media-Saturn or Deutsche Lufthansa – who provides the latest digital signage systems not only to major brands, but also to airports, hospitals and hotels? Who advises them? […]

viscom-messe.com
Mon, May 11, 2015 at 10:24 AM

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SO MOnday

Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week.  Santander launches Cycles App If you are a London dweller or visitee, you might have well seen the new red bikes, now Santander Cycles. This is the scheme which was previously called Boris Bikes. […]

carat.co.uk
Mon, May 11, 2015 at 6:48 AM

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Out of Home Advertising to Launch New Industry Ad Campaigns

The Outdoor Advertising Association of America (OAAA), the national trade association representing the $7 billion out of home (OOH) advertising industry, announced today at its annual convention that it has conducted a competitive review to identify agencies to help it take its message directly to advertising and media professionals. […]

oaaa.org
Sun, May 10, 2015 at 8:00 PM

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Out of Home Advertising to Launch New Industry Ad Campaigns

The Outdoor Advertising Association of America (OAAA), the national trade association representing the $7 billion out of home (OOH) advertising industry, announced today at its annual convention that it has conducted a competitive review to identify agencies to help it take its message directly to advertising and media professionals. […]

oaaa.org
Sun, May 10, 2015 at 8:00 PM

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Senator Harry Reid and Former Chairman Bud Shuster Earn Top Honor from Out of Home Industry

The out of home (OOH) advertising industry today bestowed its highest honor to a bipartisan duo of political leaders who support property rights, tourism, and small business. […]

oaaa.org
Sun, May 10, 2015 at 8:00 PM

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Watershed Moments for Digital Out-of-Home: Stephanie Gutnik interviews Ocean Outdoor’s Catherine Morgan

“DOOH is approaching the point where it’s a medium of its own, separate from traditional OOH. Trying to hold it within OOH historically hasn’t done it much justice due to flexibility, programmatic buying and the ways you can make it accessible to clients with all budgets,” cautioned Catherine. […]

Wed, May 6, 2015 at 6:52 PM

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Watershed Moments for Digital Out-of-Home: An interview with Catherine Morgan

“I learn something new every day and I really mean this,” laughed Catherine Morgan, Head of Creative Solutions at Ocean Outdoor. “Digital out-of-home constantly integrates new technology and ways of thinking. I work with every Ocean Outdoor client across a variety of sectors and this is what I enjoy the most. […]

broadsign.com
Wed, May 6, 2015 at 8:00 AM

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Australia’s Digital Out-of-Home Sees First Programmatic Buying Platform

Marketers Across Australia Can Now Buy Digital Out-of-Home and Digital Video Side-by-Side AUSTRALIA — Site Tour, a digital out-of-home (DOOH) ad exchange developer has integrated their platform with TubeMogul, a video advertising platform, to enable clients of TubeMogul to buy ads on thousands of digital billboards, kiosks and digital place-based screens across Australia programmatically. […]

Tue, May 5, 2015 at 12:19 AM

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invidis: London Digital Signage Week, May 18-22 2015

London Digital Signage Week takes place May 18-22, 2015 and like its counterpart in New York, the week includes events for retail, employee communications, digital out of home and of course digital signage. DailyDOOH Media Summit takes place as part of London Digital Signage Week on Tuesday May 19, 2015. The one day summit will consider impact of mobile technology on other global cities. […]

invidis.de
Mon, May 4, 2015 at 3:42 PM

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TubeMogul, Cadreon and SiteTour announce programmatic outdoor ad exchange (mumbrella)

TubeMogul, in tandem with Cadreon and SiteTour, are announcing the launch of its programmatic outdoor advertising offering. […]

mumbrella.com.au
Mon, May 4, 2015 at 1:36 AM

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The Guardian: How technology is shaping the future of advertising – webchat roundup

Glen Wilson, Posterscope: There is huge investment in digital OOH infrastructure both in the UK and worldwide, but there needs to be more agility in terms of the way that it is sold, bought, planned and approached creatively. Location has the potential to massively impact on the effectiveness of marketing campaigns. […]

theguardian.com
Fri, May 1, 2015 at 12:41 AM

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