Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. […]
Exclusive interview for Digital Signage Pulse. Ahead of the OAAA-TAB National Convention + Expo in San Diego, which will take place on May 11-13, I spoke with one of the featured speakers, Mark Boidman, about the state of the DOOH industry. Mark Boidman is a Managing Director at independent investment banking firm Peter J. […]
The Southeast Overtown/Park West Community Redevelopment Agency has delayed its vote on plans for an electronic billboard tower that could grant millions in incentives to the Miami agency in exchange for approval. Developer Michael Simkins compares his proposal for the Miami Innovation Tower, a 633-foot advertising tower with flashing LED billboards, to the Gateway Arch in St. […]
If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, habits vary by regions (watching video on phones in N. […]
Earth Day is coming to digital billboards and digital signage across the country. Continuing on ongoing effort to promote the nation's parks and historic sites, the out-of-home industry launched a digital roadblock across the country today in support of Earth Day. […]
Earth Day is coming to digital billboards and digital signage across the country. Continuing on ongoing effort to promote the nation's parks and historic sites, the out-of-home industry launched a digital roadblock across the country today in support of Earth Day. […]
The Ocean Group – an OOH media owner covering in London, Birmingham and Manchester – has acquired MediaCo Outdoor, a Manchester based OOH digital and backlight premium large formats provider for an undisclosed sum. The acquisition stemmed from Ocean Group’s partnership with Manchester City Council and mirrors its purhase of Signature Outdoor in Birmingham last year. […]
At Out of Home International we love outdoor advertising campaigns that think outside the box, and one of our new favourites is the latest effort from Marvel promoting its upcoming movie, Ant-Man. […]
By Heather Andrew, CEO Neuro-Insight UK. Research objective: We wanted to go further than previous research, to understand just how far the impact of DOOH in particular could extend; our hypothesis being that it could reach well beyond the OOH sector. […]
World's largest audience measurement event. Two and a half days to: Target your audience – from devices to dollars. Track your impact – max engagement. […]
The blended entity that is Creative Realities and Wireless Ronin has filed its 2014 revenues and announced the departure of longtime CRI CEO Paul Price. “We thank Mr. Price for his service, wish him well in his new endeavors and have full confidence in the senior team at the company for a seamless transition,” says Alec Machiels, Chairman of the Board. […]
Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week. Spotify Announce New Targeting Capabilities Spotify have announced that brands will be able to target ads based on the ‘mood’ of Spotify listeners. […]
The first time I heard of Vengo was a few weeks ago, following an announcement from the DPAA (Digital Place-Based Advertising Association), and I was surprised to learn about a new type of an interactive kiosk. Vengo’s wall-mounted vending machines occupy only two square feet of surface and they are just six inches deep. […]
One might think that somewhere within the 1,015,000 square feet of exhibit space, among the 1,789 exhibitors and a record breaking 103,042 pre-registered attendees, digital signage would have a distinct presence at this year’s NAB Show. […]
Ahead of the launch of a new partnership with the IPA, Mark Craze, the new chairman of the Outdoor Media Centre (OMC), gets excited about breaking revenue records and digital innovations. "I wanted to get involved because this is the most exciting time to be part of the out-of-home sector. […]
