In New York, the Traffic Audit Bureau for Media Measurement (TAB) has appointed former Symphony and Zenith exec Kym Frank as President. She replaces interim CEO Nancy Fletcher, who has held the role since former leader Joe Philport retired at the end of the year. […]
Measuring Local Audiences. Let’s look at OOH. Picture the advertising you see every day on the train platform or on your route to work. Most of the time, the decision to place ads in these locations is based on history, local brand experts or ZIP-based demographics. […]
Application deadline 26 July, 2015. Coca-Cola, Miele, IBM, Media-Saturn or Deutsche Lufthansa – who provides the latest digital signage systems not only to major brands, but also to airports, hospitals and hotels? Who advises them? […]
Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week. Santander launches Cycles App If you are a London dweller or visitee, you might have well seen the new red bikes, now Santander Cycles. This is the scheme which was previously called Boris Bikes. […]
The Outdoor Advertising Association of America (OAAA), the national trade association representing the $7 billion out of home (OOH) advertising industry, announced today at its annual convention that it has conducted a competitive review to identify agencies to help it take its message directly to advertising and media professionals. […]
The Outdoor Advertising Association of America (OAAA), the national trade association representing the $7 billion out of home (OOH) advertising industry, announced today at its annual convention that it has conducted a competitive review to identify agencies to help it take its message directly to advertising and media professionals. […]
The out of home (OOH) advertising industry today bestowed its highest honor to a bipartisan duo of political leaders who support property rights, tourism, and small business. […]
“DOOH is approaching the point where it’s a medium of its own, separate from traditional OOH. Trying to hold it within OOH historically hasn’t done it much justice due to flexibility, programmatic buying and the ways you can make it accessible to clients with all budgets,” cautioned Catherine. […]
“I learn something new every day and I really mean this,” laughed Catherine Morgan, Head of Creative Solutions at Ocean Outdoor. “Digital out-of-home constantly integrates new technology and ways of thinking. I work with every Ocean Outdoor client across a variety of sectors and this is what I enjoy the most. […]
Marketers Across Australia Can Now Buy Digital Out-of-Home and Digital Video Side-by-Side AUSTRALIA — Site Tour, a digital out-of-home (DOOH) ad exchange developer has integrated their platform with TubeMogul, a video advertising platform, to enable clients of TubeMogul to buy ads on thousands of digital billboards, kiosks and digital place-based screens across Australia programmatically. […]
London Digital Signage Week takes place May 18-22, 2015 and like its counterpart in New York, the week includes events for retail, employee communications, digital out of home and of course digital signage. DailyDOOH Media Summit takes place as part of London Digital Signage Week on Tuesday May 19, 2015. The one day summit will consider impact of mobile technology on other global cities. […]
TubeMogul, in tandem with Cadreon and SiteTour, are announcing the launch of its programmatic outdoor advertising offering. […]
Glen Wilson, Posterscope: There is huge investment in digital OOH infrastructure both in the UK and worldwide, but there needs to be more agility in terms of the way that it is sold, bought, planned and approached creatively. Location has the potential to massively impact on the effectiveness of marketing campaigns. […]
JCDecaux Airport and Heathrow have announced that Microsoft is the launch partner on the Towers@T5 – the largest digital OOH airport opportunity in Europe – located at Heathrow’s busiest airport terminal. Capitalising on the spectacular size of the seven full-motion landscape screens, Microsoft is utilising the iconic platform to showcase the impact of Microsoft Cloud. […]
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) today announced Andy Stevens has joined the company as Senior Vice President of Research, Insights and Analytics, reporting to Rocky Sisson, Executive Vice President and Chief Revenue Officer, Clear Channel Outdoor Americas (CCOA). […]
