Source - Outdoor Media Centre. Root and branch reform of the digital out of home industry was on the agenda at the DailyDOOH Media Summit in London when key influencers identified how to drive the medium towards sustainability. […]
Most people associate digital billboards with the sophistication and high-powered commerce of a big city. But OOH companies and city councils shouldn’t overlook the value LED billboards provide smaller cities. Marshall, Minnesota, population, 14,000, recently granted a permit to a digital billboard. […]
(Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 20th consecutive quarter of growth. […]
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FEPE, the worldwide association of outdoor advertising companies, has joined forces with APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]
Toronto -- COMB has released two new guides for media buyers to assist them in planning outdoor and indoor advertising campaigns. The guides provide a checklist that allows buyers to see the factors and scrutiny that goes into providing OOH audience numbers. “When buyers purchase an OOH campaign from a COMB member, they are assured credible and accurate audience numbers. […]
The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as mechanisms to bridge big digital posters and the smartphones carried by most consumers. […]
Proxama, the international mobile proximity marketing, loyalty and NFC payments company, today announces it will work with Eye Airports, the UK’s Airport Advertising Experts, to initially deploy 200 Bluetooth low-energy beacons across eight UK airports including London Gatwick. […]
The research was carried out by iReach on behalf of the OOH agency Kinetic and GroupM and used a combination of eye-tracking technology and interviews to determine the shopping habits of a selection of 200 convenience store (c-store) shoppers. […]
Barton F Graf 9000 has won a new account to promote The Outdoor Advertising Association of America (OAAA), the national trade association representing the $7bn out of home industry. Gerry Graf, Saatchi & Saatchi NY“Innovation in OOH advertising has made it the place to be for groundbreaking creative. […]
In what it's calling "a media first," digital signage "smart screens" have been deployed at Heathrow Terminal 2's baggage claim zones showing passengers live price and journey time comparisons between taxis and the airport's train service to central London, according to an announcement from JCDecaux. […]
When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. […]
Red ink seems to follow Wireless Ronin around, even as the company is now part of Creative Realities. The company has released its 2014 financials, which are something less than stellar and may support the rumour that the business is for sale. Adrian hangs out with money guys like Marc Boidman, so I pretty much assume his post is accurate. […]
The out of home (OOH) advertising industry bestowed its highest honor to a bipartisan duo of political leaders who support property rights, tourism, and small business. Senator Harry Reid (D-NV) and former Congressman Bud Shuster (R-PA) earned the Myles Standish Award from the Outdoor Advertising Association of America (OAAA) at the trade association’s national convention in San Diego. […]
Over the last two weeks of April, JCDecaux has unveiled the best of Digital Large Format at the Airport, starting with the new Los Angeles Airport Digital Clock, one of the many assets available for sponsorship at LAX Airport… Luxury jewellery brand Tiffany & Co was the launch partner for this four-sided high-definition digital structure. […]
