“From an agency perspective, I saw out-of-home as a medium delivering reach and scale, and the responsibility of specialized OOH agencies. As a media owner, it was familiar but excluded from most credible media monitoring tools. […]
“From an agency perspective, I saw out-of-home as a medium delivering reach and scale, and the responsibility of specialized OOH agencies. As a media owner, it was familiar but excluded from most credible media monitoring tools. Being a consumer, I was impressed with and intrigued by OOH campaigns, particularly digital ones, though didn’t understand all capabilities. […]
U.S. Entertainment & Media Spending Expected to Reach $771 Billion by 2019; Internet to Overtake TV Advertising. Mobile Monetization is Next Critical Challenge. […]
We mustn’t forget the benefits of using digital OOH to target people where and when ads will work best, offering flexibility not achievable with classic OOH ads. Just one of the landmark digital OOH screens, Waterloo Motion, has a weekly audience of 2.1million and reaches nearly 250,000 “urbanites” every weekday. […]
Digital technology has revolutionised the outdoor industry – offering consumers the chance to connect and interact in increasingly inventive ways. Brands are taking full advantage and passers-by are often targeted with tailored ad experiences, but is that what consumers really want from digital posters? […]
A new study by the Outdoor Advertising Association of American (OAAA), in association with RealityMine using USA TouchPoints, found out-of-home (OOH) advertising produces the best combination of reach and consumer activity of all media. […]
Here are 6 outstanding OOH Canadian ad campaigns from 2015 so far: This campaign is a perfect example of how OOH can sometimes overlap with experiential. This ad is a typical TTC bus shelter; the only difference is there’s no entrance for the shelter. […]
Denver-based signage software firm Four Winds Interactive got a nice little nod recently from the tech-centric market analysis firm Gartner, listing it among a tight selection of Cool Vendors for Content Management for 2015. […]
KFC has the most billboards in South Africa. Banking is the most active sector using billboards, and FNB is the most active banking brand. Eating out is the second most active category. […]
One industry that I have found to be excelling in the digital age is out of home, or digital out of home as it is fast becoming. Out of home has evolved from tall stone obelisks in Egyptian times to posters, video screens and interactive digital screens. […]
SYDNEY: Leading Outdoor media provider, APN Outdoor, has teamed up with Maybelline NY, their media agency, Carat Melbourne and OOH specialist Posterscope, for a new head-turning, large format billboard campaign promoting the cosmetic giant’s 100th year in business. The campaign uses APN Outdoor’s premium billboard format The LUX Collection as a key part of its media strategy. […]
Digital OOH is indeed the fastest growing sector. FEPE figures record annual growth of above 20 per cent in each of the years from 2007 to 2015 and PWC estimates that DOOH will grow by over 16 per cent in established markets and 30 per cent in emerging markets over the next few years. China will become the world’s biggest DOOH market in 2017. […]
Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, says the Outdoor Advertising Association of America (OAAA) in a recently-released study conducted by RealityMine. […]
Source - Outdoor Media Centre. Root and branch reform of the digital out of home industry was on the agenda at the DailyDOOH Media Summit in London when key influencers identified how to drive the medium towards sustainability. […]
Most people associate digital billboards with the sophistication and high-powered commerce of a big city. But OOH companies and city councils shouldn’t overlook the value LED billboards provide smaller cities. Marshall, Minnesota, population, 14,000, recently granted a permit to a digital billboard. […]
