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Posterscope USA Launches New Strategic Direction Centered Around Digital, Data and Dynamic Content

Integration of Liveposter Technology Enhances Agency’s Ability to Deliver Out-of-Home Campaigns Featuring Data-Driven, Real-Time, Targeted Content NEW YORK, NY (PRWEB) JUNE 13, 2016 Posterscope USA, a leading Out-of-Home (OOH) communications specialist, today formally launched the agency’s new digital strategic direction. […]

usa.pioneeringooh.com
Mon, Jun 13, 2016 at 11:20 AM

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Cieslok Cares Joins Forces with Ontario AMBER Alert Program to Amplify AMBER Alerts

TORONTO (June 13, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising, is proud to announce a partnership with Ontario AMBER Alert Program in support of AMBER Alerts. This agreement leverages Cieslok Media’s network of premium digital screens, situated in high impact, high traffic locations. […]

digitalsignageconnection.com
Mon, Jun 13, 2016 at 9:18 AM

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Ask the Board – June 13, 2016 | IAN DALLIMORE

What, in your opinion, is the single most effective addition to your digital signage network since it launched and why? […]

digitalsignageconnection.com
Fri, Jun 10, 2016 at 11:06 AM

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The 57th FEPE International Congress in Barcelona – An Overview (FEPE)

The theme of the Congress was ‘The Road Ahead’ and Keynote speaker Tom Goodwin of Havas Media opened proceedings with an incisive review of the new developments in the digital world that will impact Out of Home. […]

fepe.com
Thu, Jun 9, 2016 at 11:12 PM

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Ask the Board – June 13, 2016 | MARGIT KITTRIDGE

What, in your opinion, is the single most effective addition to your digital signage network since it launched and why? The most effective addition to our digital signage network is the use of automated ad serving/device management platforms that streamline dynamic content development while delivering granular campaign analytics and reporting at the same time. […]

digitalsignageconnection.com
Thu, Jun 9, 2016 at 11:15 AM

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PwC report: integration between out-of-home and Internet advertising will open up new e-commerce opportunities

Increasingly networked and automated OOH infrastructure will facilitate programmatic advertising, and provide the ability to personalise ads and automate and dynamically manage inventory. At the same time, integrating technologies such as mobile wallets and near-field communication will enable digital OOH to expand into e-commerce, allowing consumers to buy directly “from” advertisements. […]

pwc.com
Wed, Jun 8, 2016 at 5:55 PM

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OUTFRONT Media and Jeff Tan, A Conversation

1. What is data’s role in OOH moving forward? ​Data will play an all-encompassing role in the future of the OOH Location Marketing industry. […]

usa.pioneeringooh.com
Wed, Jun 8, 2016 at 2:56 PM

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DSE 2016 Attendee Testimonials

Digital signage industry experts discuss benefits of Digital Signage Expo and give attendee testimonials. Look out for a special discount offer hidden in this video. To hear more feedback from attendees at this year’s show, check out the other installments on DSE’s YouTube channel here. […]

digitalsignageconnection.com
Tue, Jun 7, 2016 at 11:24 AM

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Digital signage market sentiment in Scandinavia positive in May (DS Summit)

The current business situation is slightly more positive compared to the previouse survey. All market participants are satisfied or even in a good mood. At the same time the optimism towards the near future has seen a clear increase since March. […]

digitalsignagesummit.org
Mon, Jun 6, 2016 at 11:43 PM

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Posterscope CEO Helma Larkin is one of Ad Age’s Women to Watch

Posterscope USA CEO Helma Larkin is named one of 23 leaders honored in Ad Age’s annual Women to Watch list. The list recognizes women who have made unforgettable contributions to the worlds or media, marketing, and advertising. Helma joins a distinguished class of over 500 women that has been praised by the highly recognized publication. […]

usa.pioneeringooh.com
Mon, Jun 6, 2016 at 4:03 PM

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Research reveals effectiveness of classic and digital Out of Home advertising (Clear Channel)

New findings from Clear Channel UK and Posterscope reveal audience impact effectiveness of classic and digital Out of Home (OOH). The ‘Classic & Digital: Audience Impact’ study, which involved over 1,000 face-to-face interviews with members of the public across five key UK cities, utilised metrics across campaigns from brands including Camelot, Paypal and Santander. […]

clearchannel.co.uk
Sun, Jun 5, 2016 at 11:55 PM

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PwC: Australian ad market growth was 8.7% in 2015, out of home grew 14.8% (AdNews)

Out of home grew 14.8% in 2015 and is forecast to grow at 5.3% each year to 2020. Digital will account for 50% of the market by that stage as investment in digital screens and infrastructure, data, mobile and location technology have helped make OOH more dynamic and engaging. […]

adnews.com.au
Sun, Jun 5, 2016 at 8:21 PM

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AdAge: Posterscope’s Helma Larkin is among Ad Age’s Women to Watch 2016

In 2013, at only 36 years old, Helma Larkin assumed the role of chief financial officer of the network's out-of-home shop Posterscope. A year later, as CEO, she was charged with pushing not only her agency, but also the entire traditional OOH industry, into new, tech-enabled programmatic buying. […]

adage.com
Thu, Jun 2, 2016 at 5:15 PM

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Australian outdoor industry reports net revenue increase in May (Mumbrella)

The Out-of-Home (OOH) industry today reported a net revenue of $63.4 million for the month of May, an increase of 19.6% from the same month last year, which posted a net revenue of $53.0 million.* Year-to-date revenue has increased by 17.8%, tracking at $295.0 million, up from $250.5 million* for the same time last year. […]

mumbrella.com.au
Wed, Jun 1, 2016 at 4:16 PM

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Ken Sahlin on Automated Outdoor Buying (Billboard Insider)

The steady rise in out-of-home media spend is the result of several factors. Out-of-home (OOH) media is really the last remaining “broadcast” channel. While digital advertising has given marketers many tools to reach “anybody,” the tools available to reach “everybody” are disappearing due to fragmentation. […]

billboardinsider.com
Wed, Jun 1, 2016 at 3:27 PM

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