Research reveals effectiveness of classic and digital Out of Home advertising (Clear Channel)
New findings from Clear Channel UK and Posterscope reveal audience impact effectiveness of classic and digital Out of Home (OOH). The ‘Classic & Digital: Audience Impact’ study, which involved over 1,000 face-to-face interviews with members of the public across five key UK cities, utilised metrics across campaigns from brands including Camelot, Paypal and Santander. […]
Sun, Jun 5, 2016 at 11:55 PM