PwC report: integration between out-of-home and Internet advertising will open up new e-commerce opportunities
Increasingly networked and automated OOH infrastructure will facilitate programmatic advertising, and provide the ability to personalise ads and automate and dynamically manage inventory. At the same time, integrating technologies such as mobile wallets and near-field communication will enable digital OOH to expand into e-commerce, allowing consumers to buy directly “from” advertisements. […]
Wed, Jun 8, 2016 at 5:55 PM