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The “moment” is now: Targeting customers at the right time (Real Business)

Location as a marketing tool has the potential to marry advertising with hyper-targeting across multiple media types. Looking at Out of Home (OOH), as a particularly exciting example; Rubicon Project has announced key OOH partnerships with the likes of Bitposter, Captivate and Adspace to make this cocktail of technology, data, location and OOH advertising an exciting proposition. […]

realbusiness.co.uk
Fri, May 20, 2016 at 12:03 AM

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Huff Post: Kinetic UK CEO on Taking the Contextual Revolution Outdoor

Out-of-home (OOH) is set to deliver marketers and their agencies some significant new opportunities, as digital technology improves our ability to offer contextual advertising. This development has already transformed digital advertising. It’s no longer note-worthy to spot an ad on Facebook for a product we spent time researching online the day before. […]

huffingtonpost.com
Thu, May 19, 2016 at 2:08 AM

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Installation of the Week: JCDecaux Borrows from the Bard

Old meets new in this week’s Installation of the Week. JCDecaux recently promoted its new CMS known as SmartContent across the British Isles on select digital screens with a little help from one of the United Kingdom’s most beloved native sons: Bill Shakespeare. […]

digitalsignageconnection.com
Wed, May 18, 2016 at 9:39 AM

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Mobile Marketplace Startup Debuts Digital Billboards with User-Generated Content to Sell Real Items from Real People in Real Time–All Within 5miles

DALLAS, May 17, 2016 /PRNewswire/ — 5miles, one of the U.S.’s largest local marketplace apps, has launched a unique digital outdoor campaign that displays actual items for sale within five miles of a given billboard. […]

digitalsignageconnection.com
Wed, May 18, 2016 at 8:35 AM

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Audience & Context Platform Quividi Joins Digital Place Based Advertising Association

NEW YORK, May 17, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Paris-based Quividi has become their latest member. Quividi’s anonymous video analytics (AVA) platform accurately counts and qualifies audiences in real time. […]

digitalsignageconnection.com
Wed, May 18, 2016 at 8:33 AM

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A list of CMS integrated with the Quividi solution

The Quividi software solution is meant to run on digital signage players, along with 3rd party Content Management Systems (CMS). […]

quividi.com
Tue, May 17, 2016 at 10:56 AM

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Augmented eyeballs ‘could end out-of-home’ (Mediatel)

Speaking at the 2016 DailyDOOH Media Summit on Tuesday, Burbridge described a Matrix-style era where tech has the capabilities to manipulate memories, augment human beings into someone else's reality and allow advertisers to control what we see. […]

mediatel.co.uk
Tue, May 17, 2016 at 5:29 AM

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The Drum: Clear Channel Outdoor boss says 2016 will be a digital ‘tipping point’ for outdoor advertising

Forecasts which predict that Clear Channel Putdoor will generate more revenue from electronic advertising displays than traditional billboards and posters this year. The outdoor advertising giant’s UK operations will generate more than 50 per cent of its revenues from digital displays this year, the first time that digital has surpassed other OOH advertising means. […]

thedrum.com
Mon, May 16, 2016 at 5:48 PM

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Audience & Context Platform Quividi Joins Digital Place Based Advertising Association

NEW YORK, May 16th, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Paris-based Quividi has joined the association. Quividi’s anonymous video analytics (AVA) platform finely counts and qualifies audiences in real time. […]

quividi.com
Mon, May 16, 2016 at 8:16 AM

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Why retailers are turning shop fronts into high-impact outdoor ads (Marketing Week)

Shop windows are becoming valuable marketing assets as brands transform spaces into retail theatre. Brands are creating real consumer engagement by treating windows and shop fronts across their store portfolio as innovative outdoor ads. […]

marketingweek.com
Thu, May 12, 2016 at 7:47 AM

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Three rival specialist agencies form new out of home global platform Smart Alliance (More About Advertising)

What we now call out of home has arguably been the best performing media sector after digital in recent years – not least because it has embraced digital in many respects. But one of the frustrations for advertisers and media planners has been the difficulty of running the same campaign everywhere, as you can on TV or, say, YouTube. […]

moreaboutadvertising.com
Thu, May 12, 2016 at 2:07 AM

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JCDecaux’s Roundup of Ad Week (JCDecaux)

Have a read of our favourite sessions below: Storytellers Will Rule the World.  We kicked off day one with Posterscope’s absorbing session ‘Storytellers Will Rule the World’. The panel, chaired by Julian Linley, Editor-in-Chief of Digital Spy, consisted of some real experts in the world of content. […]

Thu, May 12, 2016 at 1:05 AM

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NEC Display Solutions Adds 24-Inch Monitor with AH-IPS Panel to MultiSync E Series

CHICAGO–(BUSINESS WIRE)–NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, today announced the MultiSync® E245WMi-BK wide-screen desktop monitor with LED backlighting. The feature-rich display gives business users a key tool with which to enhance their productivity. […]

digitalsignageconnection.com
Wed, May 11, 2016 at 8:58 AM

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Swedish billboard hijacked by porn (Mediatel)

DOOH! A digital out-of-home billboard in Sweden has been caught red-handed playing "rough" pornographic video clips. The billboard, located in Malmo Central Station, was reportedly hacked to show several porn clips from Meatspin simultaneously at 15.47 - which members of the public said had been playing for at least 10-15 minutes. […]

mediatel.co.uk
Mon, May 9, 2016 at 7:11 PM

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AdMobilize Announces the Trifecta of Partnerships at DSE South America: Outernet by Grupo Bandeirantes, Otima, Inviron

SAO PAULO, May 6, 2016 /PRNewswire/ — Live from the Digital Signage Expo South America booth H1, venture-backed technology company, AdMobilize (www.admobilize.com), today announced the trifecta of partnerships with leading Out-of-Home companies in Brazil: Outernet (http://outernet.band.uol.com.br) – branch of massive media conglomerate Grupo Bandeirantes (http://www.band.com.br) and experienced OOH/DOOH media leader with more than 16,000 screens in public transportation spaces and airports in 5 cities. […]

digitalsignageconnection.com
Mon, May 9, 2016 at 8:33 AM

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