This is well done – an immersion zone on London’s Waterloo Station promoting the Ghostbusters remake. The campaign broke today in the rail station, launched by Sony Pictures and run via ad-concession owner JCDecaux today. […]
This is a nice example how a blend of digital display, analog print and necessary functionality can all blend together into an effective digital OOH ad piece. Monster Media has a campaign in bustling Atlanta Hartsfield Airport for Royal Caribbean International, the cruise ship company. […]
By Ken Klein, Executive Vice President, OAAA. Eye-tracking research in Australia validates US research that shows digital billboards are not distracting to drivers. The out of home (OOH) industry in Australia (Outdoor Media Association, OMA, based in Sydney) has translated this new research into an easy-to-understand video presentation. […]
The out-of-home (OOH) industry has exceeded the previous year’s results with Q2 2016 posting an increase of 18% on net revenue year-on-year with $184.4 million, up from $156.2 million* for the same time last year. These results reflect a continuous growth trend in 2016, following on from the all-time high revenue growth at the end of 2015, when revenue increased by 17%* over 2014. […]
With over 500 delegates and 40 exhibitors and conference sponsors, Digital Signage Summit Europe 2016 reinforced its position as a key event for professionals involved with digital signage and DooH. With the current conference location operating at capacity, plans are already underway to relocate DSS Europe to a larger venue in 2017. […]
The rather long-winded theme this year was (deep breath) Challenging the Fundamentals of Consumer Engagement – Strategies for Tomorrow’s Advertising, Retail and Public Spaces. We attended on day one, which looked at Smart Cities and DooH planning and booking. […]
The disappointment. The furrowed brow. Overall, the UK had a fairly poor showing in the ‘Screens, Digital Billboards or Digital Outdoor’ categories across Media, Outdoor and Cyber Lions this year. […]
hat tip to @thegreatgadsby for noticing this … The tech publication Recode has a really interesting post up about how those interactive stations that are showing up on big city streets, replacing phone booths, are much more than information hubs with free Wi-Fi supported by digital OOH ads. […]
How can we expect to see triggered content utilized in the future? Trigger-based content and advertising are well positioned to become normal in digital signage as programmatic platforms continue to make in-roads and allow for the application of data to prompt serving to a digital sign. […]
The FBI added a murder suspect to its Ten Most Wanted list on June 28, and immediately activated digital billboards in eight states. The suspect is wanted for murdering a woman who was nine months pregnant in Milwaukee on March 6. The victim was shot at home, and lost her unborn child. […]
Allure and its Christie Experiential Network (CEN), leaders in creating engaging experiential Digital Out-of-Home (DOOH) solutions, has signed a deal with Southern Theatres to deliver digital in-theatre advertising and promotional content through its interactive and experiential digital displays in theatre lobbies. […]
There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not nearly as many real-world examples of it being done … but here’s one. […]
According to Gráinne Dillon of Kinetic, the top categories are retail, drink, household services, food and entertainment, while the top advertisers are Diageo, McDonald’s, Sky, Virgin Media, Coca-Cola and Heineken. […]
Webinar: The Future of Intelligent Display is Here Date and Time: Thursday, August 11, 2016, 2 p.m.-2:30 p.m. EDT REGISTER HERE Summary: Leveraging the power of Gimbal’s proximity and location platform along with other state-of-the art technologies, today’s display solutions are able to reach new heights. […]
Social media can be a great resource for fresh, interesting, funny and highly visual content for digital signage screens, but there’s a lot more to it than pointing your content management software at a web address or hash tag. […]
