Ken Sahlin on Automated Outdoor Buying (Billboard Insider)
The steady rise in out-of-home media spend is the result of several factors. Out-of-home (OOH) media is really the last remaining “broadcast” channel. While digital advertising has given marketers many tools to reach “anybody,” the tools available to reach “everybody” are disappearing due to fragmentation. […]
billboardinsider.com
Wed, Jun 1, 2016 at 3:27 PM
Wed, Jun 1, 2016 at 3:27 PM