In the 12 months since Ströer and Ayuda first announced their partnership at the 2015 FEPE Congress in Budapest, much progress has been made towards updating and modernizing Ströer’s bespoke software ecosystem to lay the foundation for future programmatic innovation. […]
OOH is currently experiencing a renaissance compared to other local media, with 24 consecutive quarters of growth. America’s new mobile and social lifestyle, in which anything can be shared with millions in mere seconds, has propelled this growth. Both digital and printed OOH can drive consumers to reach for their phones to learn more about brands and share theirs and others’ experiences. […]
Out-of-Home (OOH) advertising revenue is up 6% in the first quarter of 2016 compared to the first quarter of 2015 according to Nielsen. Out-of-Home revenue has seen significant growth over the last 5 years and globally OOH is forecasted to increase by 4% to 5% in 2016. […]
NEW YORK, May 26, 2016 /PRNewswire/ — JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, is partnering with Tennis Channel to display live daily scoring updates across its network of 260 digital screens in US airports. The campaign is running for the duration of the French Open in major US airports, including John F. […]
Thanks to companies’ unprecedented capability to track people’s movements via cell phones and categorize their interests, the age of the smart billboard is here. It may seem a little creepy to some people, but its apparent effectiveness means that it’s likely here to stay. Media giant Clear Channel is helping to define the segment with a new solution it launched in February. […]
In just over five years the out-of-home industry has come from almost none, to way more than we expected. What we have in Australia with MOVE has been proclaimed as the best OOH audience measurement system in the world, and it is only the beginning. There is going to be a whole lot more data available soon thanks to the initiative to fuse emma with MOVE data, which is now well underway. […]
TORONTO (May 14, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising and digital media partner to the Toronto Arts Foundation, announces their latest campaign showcasing the Toronto Arts Foundation Awards finalists. The Awards are presented to artists, cultural leaders and businesses in recognition of artistic excellence, cultural leadership and contribution to the arts. […]
Whilst there is still definitely a mass movement towards digitisation, we are delighted to see a resurgence of traditional special builds in OOH. And unlike our views on the return of crop tops, we hope they are here to stay. […]
Dayton, OH, May 25, 2016– STRATACACHE, a leading provider of scalable, high-performance digital signage, media distribution and enterprise video acceleration technologies, today announced the addition of Jeff Griffin, as EVP of Retail Media Networks, to the STRATACACHE Team. […]
The dynamic DOOH campaign incorporates live scores from each match, campaign imagery celebrating wicket, run and other major milestones as they happen and, on select sites, the latest from the @EnglandCricket Twitter account. […]
TORONTO (May 16, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising, is pleased to support Covenant House Toronto to raise awareness and drive ticket sells for their upcoming Wine & Dine fundraiser event. Covenant House, Canada’s largest homeless youth agency, changes lives by providing the widest range of services and support under one roof. […]
TORONTO, ONTARIO - Campsite Global is launching an automated advertisement purchasing solution specifically designed and adapted for digital out-of-home (DOOH) inventory. This platform gives online digital media buyers access to DOOH inventory allowing advertisers to maximize the efficiency of their digital investments. Payment for real views & Data-Driven Targeting. […]
JCDecaux has launched a new DOOH network in Europe’s busiest shopping destination, Oxford Street, with 50 new double-sided digital 6-sheet sized screens at bus shelters located near premium retailers such as Selfridges, John Lewis, House of Fraser and Debenhams. […]
As DOOH takes a larger share of the total OOH market, it brings a new era of accountability, greater relevancy, new inventory formats, and new ways to tell a story. DOOH earned USD 2.96 billion in ad revenue in 2015, accounting for more than 40 percent of total out-of-home spending. […]
Out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). […]
