The growing number of devices vying for our attention reduces individual reach and effectiveness of brand messaging. OOH remains a key medium that surrounds audiences in their everyday environment. It can reach them while they are close to the point of sale, and when they are more receptive and are less distracted by other media. […]
February 10, 2017 Last year, the OAAA Innovations Committee met to determine how best to educate the OOH community about the many new technologies available to enhance all aspects of the ad campaign process – from planning and buying to execution and reporting. […]
Can you walk us through the steps for a creative brief and pitch for accounts that require multiscreen solutions? […]
The growth in billboard advertising may be puzzling to bank marketers who are shifting their budgets away from traditional media to digital channels. Last year, out-of-home advertising (OOH)—of which billboards are a part—outperformed the US economy, in some quarters actually tripling GDP growth. […]
Out of home is in the midst of a digital transformation, and WPP-owned out-of-home agency Kinetic is trying to stay ahead of the curve by investing in startups to help influence the future of data-driven OOH. […]
DPB/DOOH spending on the rise: --For the first time in the history of the survey, the percentage of planners (61%) who included DPB/DOOH in their media plans in the prior 12 months went significantly past the 50% mark. Last year's figure was just slightly over 50%. […]
A study last month by Ocean Outdoor found that 83% of senior agency folk believed OOH to be ‘the most tech savvy platform’. As an impassioned voice for all things Out-of-Home – I often run sessions within ad agencies covering the creative opportunities that OOH affords, as well as its ability to play well with other ad tech and channels. […]
DOOH Lets You Stick With Your Customer Every Step Of The Way. Connected self-driving cars will deliver captive audiences for marketers; after all, you can’t get more captive than being in a self-piloting vehicle. With the driver freed up from actually driving, there is further potential for advertisers to reach consumers in motion. […]
Live this week: LinkNYC screens around Penn station (major hub into the city and to Newark Airport) will feature a rotation of vibrant images showcasing the beauty, history and landscape of Scotland with each creative automatically triggered by it’s own set of logic. […]
MIAMI, FLORIDA, February 7, 2017 – Anyone interested in learning how they can immediately begin to integrate Artificial Intelligence into their digital signage solutions should make it a point to attend AdMobilize CEO Rodolfo Saccoman’s on-floor DSE2017 workshop entitled “Boom! Artificial Intelligence for Digital Screens is Finally Here. […]
Leaping from agency land to a OOH media owner has been inspiring and surprising in equal measure, says Helen Weisinger of Outdoor Plus. DOOH is still thought of in isolation, rather than benefitting from the value which can be added by simultaneously (and automatically) linking it with other media. […]
With the proliferation of technology including mobile, geo-fencing, beacons and point-of-purchase screens, cinema is no longer simply OOH media (in-lobby/in-theater). It is premium video that delivers an immersive experience throughout the decision-making process for entertainment enthusiasts. […]
OOH ads offer auto marketers a visible and, for the first time, measurable medium to drive sales. It’s been a perennial challenge for auto dealers and manufacturers to find reliable ways to measure the effectiveness of their advertising spend. […]
Kinetic is undergoing an exciting evolution to address this new context in which marketers operate. First, we’ve worked really hard at redefining what OOH is, evolving that misconception that OOH is simply a billboard to viewing OOH as an actionable and accountable route across which brands can leverage integrated solutions. […]
Digital Out-of-Home net media revenue makes up 42.5 per cent of total net media revenue, up from 33.9 per cent for the same period last year. The OOH industry finished 2016 with a 15.8 per cent* increase, taking the industry’s net media revenue to a record high of $789.5 million, up from $682.1 million* in 2015. […]
