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PATTISON Outdoor Announces First to Market Proof of Performance for Digital Outdoor and Networks

TORONTO, ON–(Marketwired – January 31, 2017) – Canada’s leading Out-of-Home advertising company today announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitness™ Proof of Performance (POP), which now includes the ability for clients to capture data and images for their Digital Outdoor and Onestop Network advertising campaigns. […]

digitalsignageconnection.com
Wed, Feb 1, 2017 at 8:58 AM

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Australia’s out of home ad revenue hits record in January (ProPrint)

Out of Home media (OOH) revenue for January is at an all time high of $53.6m, an increase of 11.6 per cent from the same time last year, when it was itself a record $48.1m. In the month roadside billboards earned $23.3m, other roadside signage came in at $14.6m, transport pulled $8.4m, while retail, lifestyle and other achieved $7.3m. […]

proprint.com.au
Wed, Feb 1, 2017 at 7:48 AM

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Industry-Specific Keynotes Kick Off Wednesday Education at DSE

In addition to a keynote luncheon on Thursday, March 30, the DSE 2017 conference program will include a keynote session for each of its eight tracks, ranging from retail to digital out-of-home network operators to corporate communications to pro AV/IT systems integrators. […]

digitalsignageconnection.com
Tue, Jan 31, 2017 at 10:53 PM

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FULL WEBINAR: How Advertising is Expected to Evolve with Smart & Connected Cities

Kenneth Brinkmann, Senior Vice President Group Director Digital of Posterscope USA, and Peter Rivera, Vice President and Chief Experience Officer at Infusion, co-presented “How Advertising is Expected to Evolve with Smart and Connected Cities,” a topic that was also addressed by the Digital Signage Expo Advisory Board’s Advertising and Brand Council last September. […]

digitalsignageconnection.com
Tue, Jan 31, 2017 at 4:48 PM

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Rail Ad Campaign Uses Real-Time Data To Target Traffic-Jammed UK Motorists

Via Campaign Live Here’s a good, relatively simple example of using live data to trigger relevant digital content on digital displays – in this case, cheeky messages to motorists stuck in traffic. […]

sixteen-nine.net
Tue, Jan 31, 2017 at 3:20 PM

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Trends in digital out-of-home advertising in 2017 (Nanolumens)

The year’s most important trend is all about getting bigger and brighter content out there. Finer pixel displays, which offer superbly vibrant, precise images are going to continue to dominate the DOOH space. And, as fine pixel displays continue to become more and more affordable, consumers are likely to see more LED displays in thinner, larger dimensions pop up in new places. […]

nanolumens.com
Tue, Jan 31, 2017 at 7:48 AM

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Billy Bishop Toronto City Airport Installs Place-Based Advertising System

Through the installation of more than 40 synchronized screens including LCD, LED and multi-touch displays that integrate with a branded mobile travel app, Billy Bishop Toronto City Airport created a placed-based advertising system that allows advertisers to connect with the airport’s business and frequent travelers in the context of their trip. […]

digitalsignageconnection.com
Fri, Jan 27, 2017 at 3:27 AM

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DigitalSignageConnection.com Thursday, February 23 Webinar How to Ensure that Content Remains a Priority

Atlanta – Digital Signage Connection (DSC), the news and information portal supported by Digital Signage Expo as its year-round resource for digital signage professionals and end users invested in the digital signage space, announced the latest installment of its monthly webinar series will take place Thursday, Feb. 23, at 2 p.m. EST. […]

digitalsignageconnection.com
Wed, Jan 25, 2017 at 10:58 AM

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OUTFRONT Media Unveils Year-Long Campaign with AFHC Celebrating 2018 College Football Playoff National Championship

NEW YORK – January 24, 2017 – OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, announced today its partnership with the Atlanta Football Host Committee (AFHC) to develop and design the organization’s “I’m In” campaign tied to Atlanta winning the bid to host the 2018 College Football Playoff National Championship. […]

digitalsignageconnection.com
Wed, Jan 25, 2017 at 8:33 AM

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Nancy Fletcher on the benefits of modern out of home advertising (Billboard Insider)

Deloitte report says: “Outdoor advertising provides additional civic benefits in the form of an improved urban environment . . . […]

billboardinsider.com
Tue, Jan 24, 2017 at 12:31 AM

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MediaPost: Strongest Out-Of-Home Media Since 2007

According to the PQ Media, consumer time spent with all forms of out-of-home (OOH) media grew for the third consecutive year at a solid 1.5% rate, driven by a rebound in cinema advertising and continued strength in the healthcare and transit verticals, outpacing the growth of other ad media to reach 66 minutes on average per week. […]

mediapost.com
Thu, Jan 19, 2017 at 7:02 AM

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Out of Home advertising in the era of Big Data (emc Outdoor)

The age of Big Data is just beginning, and its effect on Out of Home media will be felt for years. Here are a few ways that all this data will change out of home. […]

emcoutdoor.com
Wed, Jan 18, 2017 at 7:31 PM

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DSE 2017 to Host Digital Signage Federation Digital Out-of-Home Strategy Summit

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that it will host an all-new, full-day, eight-part Digital Out-of-Home Strategy Summit on Tuesday, March 28, at DSE 2017, to be presented by the Digital Signage Federation. […]

digitalsignageconnection.com
Wed, Jan 18, 2017 at 10:41 AM

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Outfront Media’s Senior Leadership is Recognized for Technology Innovation

 Outfront Media recently announced that two of its senior leaders were recognized for their work in the advancement of programmatic media buying. Joel Melby, chief technology officer, has been awarded an ABBI (Audience Based Buying Innovation) Gold Award from the Global Audience Based Buying Conference and Consultancy (GABBCON). […]

digitalsignageconnection.com
Wed, Jan 18, 2017 at 9:07 AM

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Sidewalk Campaign Uses Digital Displays, Sensors To Shame Swedish Smokers

A Swedish pharmacy chain, Apotek Hjärtat, is running a digital OOH campaign in that country that uses sensors and triggered content to needle and shame passing cigarette smokers. […]

sixteen-nine.net
Wed, Jan 18, 2017 at 12:14 AM

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