Guest Post: Luis Villafane, Maler Digital Signage ISE ended two weeks ago, and I’m still tired. Luis Villifane I fell asleep on the plane before we took off from Amsterdam to Madrid. Then slept again from Madrid to Coruna. […]
We have to take responsibility for this at Airoutdoor, as it was our decision to use Trump’s face as an eye-catching marketing tool. It is the creativity and innovative nature of the advert that is more important than the content itself, as such thinking can prove key when looking to engage customers in the OOH (out-of-the-home) marketing space. […]
DSE BOOTH PREVIEWS BroadSign DSE Booth Number – 610 Why do people going to DSE need to put your company on their Must See list of booths? We have been working hard to bring programmatic solutions to the DOOH industry and this year at DSE, we are excited to be giving live demos of our two new products: BroadSign Serv SSP and BroadSign Serv Direct. […]
Outdoor advertising company APN Outdoor has delivered a 20 per cent rise in net profit for the full year as it edges closer to a $1.6 billion merger with rival oOH!media. The billboards, airport, rail and digital poster company (APO) said its profit jumped from $43.4 million to $48.4 million for the year ended December 31. […]
Kinetic Worldwide, the WPP unit specializing in out-of-home marketing, said it is launching an automated trading platform that will gather major out-of-home (OOH) media owners under one roof. The company will collaborate with Bitposter, a trading platform for OOH media, on an integrated trading platform catering to such major OOH media owners in the U.K. […]
As a first-time attendee at Digital Signage Expo, you will go through a whole range of emotions… from the “oooh and aaaah” of the visual experience, evolving into the awesome realization that all things digital signage are right there, in one place. As you walk into the exhibit hall, there is a tendency to be overwhelmed by the numbers, sizes and types of displays. […]
As a first-time attendee at Digital Signage Expo, you will go through a whole range of emotions… from the “oooh and aaaah” of the visual experience, evolving into the awesome realization that all things digital signage are right there, in one place. As you walk into the exhibit hall, there is a tendency to be overwhelmed by the numbers, sizes and types of displays. […]
As digital inventory grows, OOH media sellers are eyeing programmatic budgets. US sellers like Clear Channel Outdoor, Lamar and Outfront Media are building platforms or partnering with vendors to allow for programmatic buying and targeting on their digital inventory. Digital buyers are waking up to the OOH opportunity. […]
OAAA has revealed the 115 contenders for the 2017 OBIE Awards. Celebrating its 75th anniversary this year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium. […]
Sponsored feature. BroadSign Serv Direct expedites the DOOH sales workflow by eliminating spreadsheets, allowing your sales team to instantly surface the details matching client requirements. Generate proposals in a snap and reduce the multiple exchanges that drag out a deal. […]
Digital Signage Expo announced that it will offer a session entitled “How Ad Tech Companies are Helping Agencies and Marketers Buy DOOH Programmatically” as part of its Digital Signage Seminar Program at DSE 2017. The seminar will be held on Thursday, March 30th at 9 a.m. […]
The Christie Experiential Network (CEN), specialists in creating immersive experiential Digital Out-of-Home (DOOH) systems, signed an exclusive digital advertising contract with Studio Movie Grill. CEN mixes brand interactive content and mobile-based interactions. The network connects theatre owners, brands, agencies, advertisers and consumers with its digital in-lobby environments. […]
OOH giant is sure to be sold off as parent iHeart slides toward bankruptcy There was a time when much of the discussion around iHeartMedia was whether, burdened by its massive debt, it would figure a path to survival. That conversation is past. IHeart is cooked, headed toward bankruptcy. […]
The final numbers suggest the 2017 edition of Integrated Systems Europe was a big success, with record crowds and exhibitors. Now back at World HQ (aka spare bedroom), and mostly sorted on my sleep cycles, here are some final thoughts about the biggest pro AV show on the planet. […]
Apple’s latest OOH campaign in the UK has turned most High Streets, highways, malls and transport hubs into a picture gallery for some fantastic and eye catching pictures. […]
