The Car As Commerce Platform: Retail’s Captive Audience Opportunity (Retail Touchpoints)
DOOH Lets You Stick With Your Customer Every Step Of The Way. Connected self-driving cars will deliver captive audiences for marketers; after all, you can’t get more captive than being in a self-piloting vehicle. With the driver freed up from actually driving, there is further potential for advertisers to reach consumers in motion. […]
Tue, Feb 7, 2017 at 6:46 PM