Outdoor and (the new) Snapchat – If you hated QR codes, you might like this (Linkedin)

A study last month by Ocean Outdoor found that 83% of senior agency folk believed OOH to be ‘the most tech savvy platform’. As an impassioned voice for all things Out-of-Home – I often run sessions within ad agencies covering the creative opportunities that OOH affords, as well as its ability to play well with other ad tech and channels. […]