At CES, Kinetic's Britta Klosterberg talked about the future of OOH — as it's impacted by everything from AR to self-driving cars. […]
The Digital OOH share of net media revenue also continued to grow in 2016: 36.0 per cent, 37.3 per cent, 38.8 per cent and 40.2 per cent respectively across the four quarters. […]
Rodeo, a Kuala Lumpur-based business, has launched a system which plans to put DOOH ad screens into cars that use new systems like Uber and Grab. Rodeo is using programmatic technology to trade the ads, facial mapping technology to better target the ads and is linking the interactions with consumers using mobile technology, such as iBeacons. […]
The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much greater access to more accurate real-time location data thanks to connectivity of all objects. If we look ahead into 2020, Gartner estimates that 25 billion objects will be connected to the Internet. […]
There are several spurts of development in the Outdoor Advertising (OOH) space causing much buzz and excitement. Better metrics, more VC money for tech startups in the sector, quality inventory, and automated buying platforms (aka programmatic) top the list. However, these should not serve as weaponry against our friends in the digital (web) media world. […]
The Foundation for Outdoor Advertising Research and Education (FOARE) continues a long-standing commitment to foster real research and education on issues critical to OOH. Real. Powerful. […]
Global out-of-home (OOH) advertising revenues, including all traditional, digital and ambient media platforms, grew to $49.23 billion in 2016, the fastest growth rate in nine years, according to new research from PQ Media. […]
Guest Post: Kenneth Brinkmann, Posterscope USA Kenneth Brinkmann The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much greater access to more accurate real-time location data thanks to connectivity of all objects. If we look ahead into 2020, Gartner estimates that 25 billion objects will be connected to the Internet. […]
COMMUNICATIONS REPORT OAAA used all communication platforms at the association’s disposal in 2016, informing, educating, and promoting the power of OOH to the press, advertising community, and general public. Real. Powerful. […]
Dayton, OH, January 9th, 2017– STRATACACHE, a leading provider of scalable, high-performance digital signage, media distribution and enterprise video acceleration technologies, today announced the acquisition of Real Digital Media, provider of the NEOCAST® digital signage platform. […]
More marketers look set to take advantage of aligning their mobile marketing strategies with their OOH campaigns. This could include serving mobile ads according to people’s location where they have permission, or refining outdoor campaigns to improve mobile interaction. […]
Once static assets are undergoing profound change, which means OOH is poised to thrive in an era of data, analytics, and micro-moments. In fact, according to OAAA, OOH revenue was up 4.6% in 2015 from the previous year for a total of $7.3 billion, which marks an all-time high after 23 quarters of growth. […]
Las Vegas, Nevada (PRWEB) January 06, 2017—Exceptional 3D, Inc. the world’s largest provider of Glasses-Free 3D products today announced the debut of their Glasses-Free 3D tablet ellusion™ which can convert any stereo 3D video or movie to be play back and viewed in Glasses-Free 3D on their Android tablet. “We are very excited about our new Android ellusion™ tablet said Dr. […]
By Neil Morris, Founder and CEO of Grand Visual. For advertisers, never before has there been so much opportunity to target on-the-go audiences. […]
In the last year, OAAA’s marketing team worked to position OOH as a core media buy, sharing insights about the power of the medium with target audiences. Real. Powerful. […]
