By Steve Nicklin, Vice President of Marketing, OAAA. OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry's 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. […]
While she contributes to BroadSign’s daily financial success, Dana also plays an integral role in shaping the future of the DOOH industry. Dana was a key influencer in the development of BroadSign Serv SSP, the first DOOH specific programmatic solution, and continues to explore directions in which BroadSign and the entire DOOH industry can grow. […]
Here at Broadsign, we are fortunate to have talented, passionate and driven women on our team, like our CFO, Dana Tunks. After having spent nearly 25 years as a Senior Partner at Ernst & Young, Dana moved up the proverbial ladder to become Chief Financial Officer in many leading organizations, finally joining Broadsign in October 2015. […]
TORONTO, ON–(Marketwired – March 07, 2017) – With so much exposure to highly provocative, sexist, and idealized images of females in media, it can be increasingly difficult for girls to develop high self-esteem and grow into positive, healthy individuals. One recent campaign hopes to change all this and negate unrealistic expectations. […]
The digital out-of-home industry will face a tidal wave of disruptions in the next 10 years. Those will come in the form of sweeping changes to consumer attitudes toward ad media, more specifically how people will choose to engage with retailers and brands. It will all be fueled by the reinvention of commerce from innovative companies like Amazon, SnapChat and Rent the Runway. […]
In traditional online RTB, bids are placed and the winning ad is served instantly to the available ad slot. However, in the DOOH industry, there is a slight delay between the final bid and the ad actually being served to selected screens. This is due to the fact that some network connections are not fully guaranteed and delays can be caused by large file sizes. […]
South Bend, IN,– –Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that South Bend International Airport (SBN) has awarded it a five-year contract with a five year extension option to provide a cutting edge digital media program. […]
Integrated Systems Europe has pushed out a final report about the 2017 show in Amsterdam, which ended a few weeks ago. While the big numbers have already been noted, there’s a lot of interesting detail. The show’s final attendance was 73,413, up 11.7% from a year earlier. […]
With the commuter time average in South Africa 35 – 59 minutes the implementation of digital out of home (DOOH) has given rise to more opportunities for branding of metered cabs not only on the outside but inside. NWOM have implemented digital screens inside taxis, to capture the attention of commuters. […]
“JCDecaux Australia had a strong 2016 and was in line with the reported Australian OOH revenue figures released by the OMA. At a local level we are intent on continuing with our ambitious but considered digital transition ensuring we maintain our promise to our clients that we will only digitize locations that are worthy and therefore provide real value to brands. […]
During this March 15, 2017 online Hangout, panelists will discuss emerging trends in management of the ad buying process and programs supporting this process. Registration is free and open to the public. […]
With the proliferation of geolocation, the OOH industry is in the midst of a data revolution. This new access to insights puts OOH advertising in a position to be one of the most well-measured and reactive channels for marketers. […]
The Out-of-Home (OOH) industry has reported a net media revenue of $59.2 million for the month of February, that is year-to-date growth of 6.7%. This represents an increase of 2.1% from February last year, which posted a net media revenue of $58.0m. […]
We as consumers commonly face situations when we have to seek out experts or professionals to handle tasks we either are unfamiliar with, or don’t have the time to handles ourselves. […]
Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that as part of its Digital Signage Seminar Program at DSE 2017, designed specifically for digital out-of-home network operators, it will offer a session entitled, “Notes From the Field: Testing the Latest Technology for Audience Metrics. […]
