The Top Ten programmatic Advertisers
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adexchanger-com.cdn.ampproject.org
Mon, Mar 27, 2017 at 4:57 PM
Mon, Mar 27, 2017 at 4:57 PM
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Search results for “programmatic”:
Monday, March 27, 2017 Mon, Mar 27, 2017
Tuesday, March 21, 2017 Tue, Mar 21, 2017
OAAA: Why the OOH Industry Needs Online or programmatic Buying
We got into the online OOH buying business to drive top line revenue growth, attract new customers, and enable new and differentiated products and services. This is what we cared about when we started and what we care about today. […]
thoughtleadership.oaaa.org
Tue, Mar 21, 2017 at 6:01 PM
Tue, Mar 21, 2017 at 6:01 PM
Friday, March 17, 2017 Fri, Mar 17, 2017
Posterscope Develops Digital OOH Offering With AI-Based programmatic Ad-Serving
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mediapost.com
Fri, Mar 17, 2017 at 5:43 PM
Fri, Mar 17, 2017 at 5:43 PM
Thursday, March 16, 2017 Thu, Mar 16, 2017
DPAA’s programmatic Standards for DOOH Creative and technical specifications (free downloads)
Programmatic provides access to automation, but automation requires specifications to work successfully. Specifications will ensure that the buyers and sellers are able to work together and at scale. The development of standards reduces complexity and facilitates impression delivery at scale which increases earned revenue. […]
dp-aa.org
Thu, Mar 16, 2017 at 5:53 PM
Thu, Mar 16, 2017 at 5:53 PM
Wednesday, March 15, 2017 Wed, Mar 15, 2017
The Drum: Posterscope launches AI-driven, programmatic ad-serving for digital OOH campaigns
…ander – access to programmatic ad serving across… · … the platform is ‘programmatic’ in the sense t… · …Posterscope has today (15 March) debuted its Dynam… […]
thedrum.com
Wed, Mar 15, 2017 at 8:14 PM
Wed, Mar 15, 2017 at 8:14 PM
Tuesday, March 14, 2017 Tue, Mar 14, 2017
programmatic OOH buying in South Africa (Media Online)
The OOH Measurement Council has demonstrated that the biggest players in the market are willing to share information about inventory that enables an easier buy for clients. The OMC’s biggest gift to the industry is the establishment of an OOH audience currency. The current research is limited to static roadside for now, but DOOH is coming in the future. […]
themediaonline.co.za
Tue, Mar 14, 2017 at 6:40 PM
Tue, Mar 14, 2017 at 6:40 PM
Thursday, March 9, 2017 Thu, Mar 9, 2017
programmatic and Digital Out-of-Home – When Will DOOH Get its Share?
…h on the promise of programmatic buying in the dig… · … a winning year for programmatic buying as mobile … · …ort states that the programmatic mobile video ad s… · …or 51% of the total programmatic ad spend in the U… · …ntinued adoption of programmatic buying in digital… · … Slow progress in programmatic DOOH DOOH is c… · …on of the expanding programmatic budget yet. Why? … · …se factors that the programmatic ad buying within … · …ate seamlessly with programmatic software. Open… · …re is the answer to programmatic DOOH adoption … · …re, which is making programmatic platform integrat… · …to open networks to programmatic buying platforms,… · …ration critical for programmatic DOOH The final… · …ecifically vital to programmatic buying systems, i… · …obile/digital video programmatic media buying. … · … that finally makes programmatic happen in the DOO… · …-important slice of programmatic dollars to the DO… · …Let’s face it – for the last three years you c… […]
Editorial
Thu, Mar 9, 2017 at 8:03 PM
Thu, Mar 9, 2017 at 8:03 PM
Tuesday, March 7, 2017 Tue, Mar 7, 2017
Real Time Bidding and programmatic Ad Buying in Digital Out-of-Home (AVNetwork)
In traditional online RTB, bids are placed and the winning ad is served instantly to the available ad slot. However, in the DOOH industry, there is a slight delay between the final bid and the ad actually being served to selected screens. This is due to the fact that some network connections are not fully guaranteed and delays can be caused by large file sizes. […]
Tue, Mar 7, 2017 at 6:41 PM
Friday, March 3, 2017 Fri, Mar 3, 2017
DSF Hangout Scheduled for March 15- programmatic and Real-Time Ad Buying Platforms
…questions: 1). Is programmatic / real-time ad bu… · … in aligning with a programmatic platform and what… · … Network expect via programmatic / real-time ad bu… · …I need to provide a programmatic platform in order… · …During this March 15, 2017 online Hangout, panelis… […]
digitalsignageconnection.com
Fri, Mar 3, 2017 at 4:28 PM
Fri, Mar 3, 2017 at 4:28 PM
Thursday, February 23, 2017 Thu, Feb 23, 2017
Biggest DOOH trends: measurement, integration with mobile, and programmatic (DSToday)
…networks to deliver programmatic content on a targ… · …Measurement is huge for DOOH. We are seeing system… […]
digitalsignagetoday.com
Thu, Feb 23, 2017 at 6:14 PM
Thu, Feb 23, 2017 at 6:14 PM
Wednesday, February 22, 2017 Wed, Feb 22, 2017
How DOOH networks can generate new ad revenue with programmatic buying
…, Intel. What is programmatic buying for DOOH a… · … they have the best programmatic solution, but wha… · …uch? Put simply, programmatic is a way for buye… · … could be purchased programmatically. In order … · …ant to consider how programmatic is used in the DO… · …iness needs. How programmatic DOOH helps access… · … that those buying programmatically are not just … · …H ad spend. Rather, programmatic is a way to carve… · …question of whether programmatic can be used but r… · …used but rather how programmatic should be used fo… · …encies buying media programmatically, it is a must… · …SPs are a fit for programmatic DOOH buying. T… · …g. To succeed in programmatic ad selling, DOOH … · …its-all approach to programmatic can be catastroph… · …. In traditional programmatic buying, campaigns… · …nuances of the DOOH programmatic process, but one … · …OH can be purchased programmatically. Media owners… · …the awareness about programmatic DOOH among media … · …OOH can be an ideal programmatic option for buyers… · …ssues into account, programmatic buys may conflict… · …low both direct and programmatic deals to co-exist… · …ual intervention is programmatic only in name. … · … issues with online programmatic was the likelihoo… · …When the concept of programmatic was first introdu… · … What’s next for programmatic DOOH? Like wit… · …venue increase will programmatic mean to you? *… · …“If you want to buy a campaign over a digital si… […]
Editorial
Wed, Feb 22, 2017 at 6:20 PM
Wed, Feb 22, 2017 at 6:20 PM
Thursday, February 16, 2017 Thu, Feb 16, 2017
Kinetic launches new programmatic DOOH ad trading platform with Bitposter (More About Advertising)
…opic in adland than programmatic buying but WPP-ow… · …There could scarcely be a more controversial topic… […]
moreaboutadvertising.com
Thu, Feb 16, 2017 at 6:24 PM
Thu, Feb 16, 2017 at 6:24 PM
Wednesday, February 15, 2017 Wed, Feb 15, 2017
Must read: 4 Things To Know As Out-Of-Home Goes programmatic (AdExchanger)
… sellers are eyeing programmatic budgets. US selle… · …endors to allow for programmatic buying and target… · …As digital inventory grows, OOH media sellers are … […]
adexchanger.com
Wed, Feb 15, 2017 at 6:55 PM
Wed, Feb 15, 2017 at 6:55 PM
Thursday, February 9, 2017 Thu, Feb 9, 2017
MediaPost: Survey Identifies Mobile, programmatic Growth Opportunities For Out-Of-Home
DPB/DOOH spending on the rise: --For the first time in the history of the survey, the percentage of planners (61%) who included DPB/DOOH in their media plans in the prior 12 months went significantly past the 50% mark. Last year's figure was just slightly over 50%. […]
mediapost.com
Thu, Feb 9, 2017 at 7:26 AM
Thu, Feb 9, 2017 at 7:26 AM
Wednesday, February 8, 2017 Wed, Feb 8, 2017
DPAA’s Survey of Media Planners: Mobile and programmatic are Key Opportunities for DPB/DOOH Revenue Growth
For the first time in the history of the survey, the percentage of planners (61%) who included DPB/DOOH in their media plans in the prior 12 months shot well past the 50% mark. Last year's figure was just slightly over 50%. At the same time, the outlook for future DPB/DOOH spending growth is bright, with 94% of planners saying they will be spending the same or more over the next three years. […]
dp-aa.org
Wed, Feb 8, 2017 at 5:36 PM
Wed, Feb 8, 2017 at 5:36 PM