…as signed on with a programmatic media-buying to f… · …One of the largest out of home media companies in … […]
…e media, building a programmatic platform that has… · …Founded in 2012, Vistar created the first and only… […]
VMO Programmatic is available to brands in retail environments on VMO Shop and a one-to-one basis on VMO On-the-go. It is also available in New Zealand on VMO Work and will be rolled out across Australia’s largest health club network, VMO Active, later this year. […]
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…ffers advertisers a programmatic platform for crea… · …Displayce offers advertisers a programmatic platfo… […]
…ventually be traded programmatically in the local … · … Morgan Outdoor’s programmatic product, that mom… · …Over the last two years, the nation’s outdoor co… […]
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…The size of the programmatic DOOH market is relati… · …ry to be transacted programmatically.… · …The size of the programmatic DOOH market is relati… […]
Posterscope will, for the first time, activate a bespoke, ‘always ready’ ad-serving platform for Shop Direct. The platform will be powered by Liveposter and at scale through a partnership with Clear Channel, giving Shop Direct brands Very, Very Exclusive and Littlewoods a consistent brand presence on high streets across the UK until the end of 2017. […]
…ling belief is that programmatic DOOH buying will … · …ption of mainstream programmatic principles and it… · …ling belief is that programmatic buying in Digital… · …er over the rise of programmatic experimentation i… · …nswer as to whether programmatic will solve all th… · …o". Many outdoor programmatic platforms, and mo… · …applying the online programmatic model in the outd… · … The main reason programmatic trading came abou… · … Another reason why programmatic in Out Of Home is… · …n the building of a programmatic trading platform … · … Do you really need programmatic for this? [cap… · …The prevailing belief is that programmatic DOOH bu… […]
The self-serve platform will allow advertisers to buy and plan location-based advertising campaigns, at a time when the market is ripe with data. […]
…(DPAA) has codified programmatic standards for the… · … of developing DOOH programmatic standards started… · …In partnership with Prohaska Consulting, the Digit… […]
…(DPAA) has released programmatic standards for the… · …purchase DOOH media programmatically. They have be… · …The Digital Place Based Advertising Association (D… […]
The DPAA hopes these standards, which are like existing openRTB guidelines from the IAB, will facilitate digital out-of-home buys. The DPAA’s standards outline video ad formats and SSP reporting for DOOH inventory so buys can be placed across multiple DOOH media networks – or other media channels entirely. […]
Historically, out-of-home (OOH) has been categorised as ‘traditional media’ – driven by upfront trading deals that required campaigns to be booked months in advance. However, the changes brought by data and technology to other media have not side-stepped OOH. […]
