Raw Feed & Search

Webinar: Ad Revenues without the Ad Network? An Intro to programmatic for Digital Signage

…E Summary: Now that programmatic has made its gran… · …dy Smith to see how programmatic is shaping the di… · …Date & Time: Thursday, August 3, 2017, 2:00 p.… […]

digitalsignageconnection.com
Thu, Jun 29, 2017 at 11:26 AM

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Bitposter wins “The Best Overall Technology for programmatic DOOH Trading” at the Drum Digital Trading Awards

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bitposter.co
Tue, Jun 27, 2017 at 2:27 AM

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programmatic OOH’s strength lies in content, canvas and context (Mediatel)

…these advancements, programmatic OOH capabilities … · …r hearing about OOH programmatic at the moment, bo… · …ia owners launching programmatic capabilities, and… · …ng views about what programmatic means for the OOH… · …to advertisers. As programmatic media developed a… · …le media model, the programmatic transactional ele… · …For a legacy medium like out-of-home, there are a … […]

mediatel.co.uk
Tue, Jun 27, 2017 at 12:52 AM

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The state of programmatic advertising

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digiday.com
Fri, Jun 23, 2017 at 6:37 PM

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Parisien: What should be the universal currency for programmatic DOOH advertising?

… we all fed up with programmatic terminology? Ther… · …o, let’s drop the programmatic mumbo-jumbo and s… · …Is it me or are we all fed up with programmatic te… […]

youtube.com
Wed, Jun 21, 2017 at 5:57 PM

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AdSemble CEO: DOOH programmatic is a big trend but many hurdles remain (Martech Series)

We have forged the industry’s first-ever and now patent pending Digital Billboard Performance Report analytics that takes into account how many impressions each billboard is yielding alongside with factoring in for overages in “flips” or “plays,” based on whether or not a loop was sold out the week your ad was displayed across every location, regardless of billboard operator. […]

Tue, Jun 20, 2017 at 6:17 PM

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MediaPost: Varick Partners With Vistar Media On Out-of-Home Omnichannel programmatic Buying

…star Media to bring programmatic out-of-home (OOH)… · …As targeting consumers across all channels becomes… […]

mediapost.com
Mon, Jun 19, 2017 at 5:55 PM

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xAd Rebrands As GroundTruth, aspires to become a programmatic location marketplace (GeoMarketing)

…ile ad network to a programmatic location marketpl… · …The new name reflects the 8-year-old company’s e… […]

geomarketing.com
Thu, Jun 15, 2017 at 7:48 AM

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Google programmatic for Digital Out of Home (Grand Visual via YouTube)

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youtube.com
Tue, Jun 13, 2017 at 6:19 PM

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Unleashing The Power Of programmatic Advertising Needs The Right Art, Science

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mediapost.com
Thu, Jun 1, 2017 at 6:19 PM

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programmatic is not an excuse for poor creative

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thedrum.com
Sun, May 28, 2017 at 5:10 PM

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How a billboard ad company is going programmatic OOH (DigiDay)

When JetBlue wanted to promote its new credit card recently, it worked with Outfront Media to create a digital billboard located at 1500 Broadway in New York City. The Android-based billboard used the airline’s active flight schedule and the Google Maps API to tell Times Square visitors how fast they could get to various travel destinations from where they were: 38 minutes to John F. […]

digiday.com
Tue, May 23, 2017 at 5:13 PM

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MediaPost: programmatic/Ad-Tech Vet Ari Buchalter Named Intersection CEO

…y to integrate with programmatic solutions. We’r… · …f digital inventory programmatically. This will al… · …Intersection manages and sells media in many of th… […]

mediapost.com
Tue, May 23, 2017 at 4:59 PM

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A look into DPAA’s programmatic DOOH standards (DSConnection)

“A key aspect of what the DPAA is doing around these standardization specs is that they establish a set of parameters for DOOH that capture the specifics of the industry and standardize it in a way that is understandable for digital buyers. […]

digitalsignageconnection.com
Mon, May 22, 2017 at 6:30 PM

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DOmedia Partners with Rubicon Project to Break New Ground in programmatic Out-of-Home Advertising (BusinessWire)

…s to participate in programmatic OOH and help reac… · …Under the partnership, DOmedia will integrate its … […]

businesswire.com
Tue, May 16, 2017 at 7:49 AM

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