Real Time Bidding and Programmatic Ad Buying in Digital Out-of-Home (AVNetwork)
In traditional online RTB, bids are placed and the winning ad is served instantly to the available ad slot. However, in the DOOH industry, there is a slight delay between the final bid and the ad actually being served to selected screens. This is due to the fact that some network connections are not fully guaranteed and delays can be caused by large file sizes. […]
Tue, Mar 7, 2017 at 6:41 PM